ESL Would Have Killed the Premier League Star

The latest scheme from greedy owners was either a massive chicken run with UEFA or would have actually changed football for a very long time. So let’s look at the actual changes that were proposed and where we would have been in a year or so, not just the ESL but more importantly the Premier League.

Arsenal are playing midweek European games in the ESL, Tuesdays & Wednesdays, usual times, no change there.

We’ve just been beaten at home by Barca 3-1, we lost in Munich 2-0 last week. Next week we play Inter away, where we need a win to keep our hopes of reaching the last 16 knockout round alive. No change there.

We’re playing in a cup competition that we have no chance of winning, but we no longer have to worry about qualifying for it again next season via the Premier League. Woah, massive change.

For the good? Well, a lot of us are fed up of playing Europa League teams who are not really at the top level (ironic, yes). Whilst it was intriguing for a while, the only real appeals were that the young players get more game time and a few thousand fans get a trip abroad to new places. I guess the biggest plus point should be that we are now in our 3rd semi in 4 seasons, so this is obviously a competition we can win. But from a financial point of view, Europa League football is only holding the club back, our participation each year & the hit to our wallet just keeps making it harder for us to get back in the Champions League and to also try to get back to challenging for the Prem title. With Stan in charge, we absolutely must get that CL money coming back in, as please remember, one of the richest men in football has not given a single dollar to this club from his own funds.

In the last few years of our qualification, there was a lot of moaning about the Champions League. Yes, the group stages were fine, some decent teams, some “farmers”, but Euro nights under the lights are great evenings, even at the Emirates. But it’s only when you get past the group stage that it gets lively and you play the big teams.

Unfortunately, our decline and regularly getting drawn against Barca or Bayern, where we would get beaten quite soundly, normally with the usual heroic attempt at fighting back in the 2nd leg, became tedious. Especially when we were promised by Ivan that “we’d be competing with Bayern within a few years” back in 2013.

So why do we think it will be any different in the ESL? You play 10 different teams, 5 at home, 5 away. Now if you look at the original 12 and the 3 added likely to be PSG, Bayern and Dortmund, how many of those teams would we currently give a game? On our day, we can beat a lot of them, if the planets are aligned, but generally speaking you’d say Spurs, Milan, Inter would be as far as my Paddy Power money would go. The extra 5 teams invited each season? Who knows what criteria is picking them, so maybe we’d have some chances there. But reality is, finishing in the top 8 would be tough, so then we get a 9th-16th knockout round, unless we really are complete bobbins and miss out completely! Get through that, and you’re playing one of the top 8 teams. I have a familiar sense of Déjà vu creeping in now.

But we’d have all that extra money I hear you say, which means better players because we can pay higher fees and wages. Well yes, but so can every other team in the ESL.

Our star has diminished greatly over the last few seasons. We still have London to offer, but who do you think the really top players will join? One of the now even richer big Euro clubs, who have a chance of progressing and maybe winning the ESL, or one of the teams who have snuck in the side door and won’t really challenge beyond possibly the last 8? We will be relying on Hale End and buying hungry young players to mount any kind of challenge.

We’d have better players to play in the Premier League (No, we will not be thrown out, the PL may be a lot of things, but stupid is not one of them), I agree, but so will the other 5 ESL members.

Yeah, ok, but it will make qualification for the Champions League so much eas…….Oh.

Yes, now we come to our bread & butter as was, the domestic season. The PL will only really be about winning it for the 6 ESL clubs now, the positions between 2nd and 17th become fairly irrelevant, which may be a good thing for us. Assuming the ESL money gives the big 6 the power to solidify those positions, the battle for Champions League places, where Leicester, West Ham, Wolves and Villa fight it out for the coveted 7th to 10th spots will I’m sure be fascinating for the global football market.

The problem with that is, if you cannot win the title and you don’t need to qualify for Europe, what’s the point in the Premier League? Try to imagine, it’s late March and we’ve just been knocked out of the ESL by Madrid. We’re in 5th place, 12 points behind City who are top, and our next 3 games are Villa and Wolves away, followed by Brighton at home. How much effort are the players, now taking home £200k a week on average, going to put in for these games when there is nothing riding on them? The rest of the league has been compressed, so they are now fighting for European places or to avoid going down, so they will mostly have something to play for all season. Not sure I really want to imagine what kind of displays and results that may lead to, but again, Déjà vu rears its head.

There’s no relegation from the ESL either, so this cycle just repeats itself, season after season. A few years of this and I can really see getting up at 7am on a Sunday, to travel to Burnley for a meaningless PL game to not quite seem as attractive as it used to be. For the big 6, the Premier League is done and dusted, except for those still battling to actually win it. The ESL will probably mean there will never be another Leicester. If those outside the ESL don’t need to beat the top 6 sides to get in the Champions League anymore, what will it mean for those games?

For the ESL teams it will exist to give them what could more or less be a 6 team 38 game tournament, ensuring the players are kept ticking over at the weekends & a public relations commitment to making the PL still seem “the most exciting league in the world”.  For the fans it will be 38 games that will never be what it was in the past. The bread & butter of a football club will be side-lined, purely so the mega rich who own the ESL clubs can try to milk the cow for every single drop it can get.

Now, there will be plenty who say that if was a genuine attempt to set up the ESL and not just sabre rattling to get UEFA to change their revamped 2024 CL plans to something more attractive to the big clubs, then there is nothing that fans can do about it (editor: fans have proved those people wrong).

Others will have written about various things that UEFA, the domestic leagues, the governments can attempt to do, so I’m not going to bother with that, as most of them, bar the politicians, have shown themselves to be just as greedy & disregarding of the fans in the past leading to the creation of their own monster, which ironically is just about to try and kill them all. I only care about the fans.. And the politicians show greed to the country.

If you really feel it is a fait accompli and there is nothing that can be done, fair enough, I know there are plenty that warned us all many years ago that this would happen, that Kroenke was only ever in this for one thing and that was never about primarily winning major honours. Many of them will not get involved now, they were abused when they protested in the past, so I really do not blame them. I have been involved in protests that have not achieved their objectives, but I have also been involved in protests that have worked, so there is never a reason to assume that fans have no voice.

If the fans do nothing, that is exactly what we will get. If we try to mobilise & at least voice our concerns, in whatever way possible; online through words & attacking clubs & sponsors etc, or at the grounds with visuals and voices, then at least we will have tried to do something. After all, we are the moral guardians who are supposed to be the ones who care most about the game right?

So, you can sit in the lounge on the Titanic, enjoying a last smoke and a brandy, or you can try to find a way off the ship and on to some debris to try and survive. We may all still end up like Leo, but at least you can say you tried to do something, take some pride in that. You never know, maybe we will all end up like Kate!

Note: This was written prior to last nights announcement that all 6 English reams had pulled out following fan pressure

Mark King

Greed is not just a disease of the “Big 6” – it is a disease of the modern game

Last year whilst in the Championship, Leeds United were charging away fans £39.

At the same time the Premier League capped away tickets at £30. Arsenal subsidised this further for their own fans, reducing the price to just £26.

And that is why I feel uncomfortable when Leeds United ran out yesterday with “FOOTBALL IS FOR THE FANS”.

Whilst the “Greedy Six” clubs who have proposed the European Super League should be criticised; other Premier League clubs should not take the morale high ground. They would all jump at the chance to play in the ESL if invited.

If the ESL was formed 20 years ago and Leeds United were invited to join, they would not have turned it down. The club literally bankrupt itself chasing Champions League money.

A West Ham United fan on social media tweeted that the “soul has been ripped out of football”. Just 2 years ago their fans were protesting that they soul have been ripped out of West Ham as the club moved to the London Stadium.

David Sullivan and David Gold are no better than Stan Kroenke or the Glaziers.

In 10 years time, with Alisher Usmanov and Farhad Moshiri financing the club, Everton could have replaced Spurs in the “Big 6”. Would they oppose the ESL then if they were in position to join?

Newcastle, like West Ham, have spent the last 4 or 5 years (maybe more) protesting their owner. Labelling him as greedy. By now pointing at the Greedy Six, they are begging to accept their own owners behaviour.

Football is greedy from the top down.

FIFA and UEFA are the head of the snake. The rest of the continental federations follow so behind.

They pretend to be acting “in the best interests of football” but the reality is they act in the best interests of themselves.

That is why we have ended up with World Cup’s in Russia and Qatar, and a European final in Baku.

Just 5 years ago, both Sepp Blatter and Michel Platini were banned from football for 8 years after a 2m Swiss francs payment by Blatter to Platini.

A total of 18 individuals were indicted following the 2015 corruption scandal.

These included the President of CONCACAF, the President of CONMEBOL, the Former President of the Brazilian Football Confederation and the Former President of Football Federation of Chile.

A second round indicted a further 18 individuals.

UEFA are not against a European Super League. They are against themselves not running a European Super League.

In their last accounts, UEFA generated £3.8billion. Much of it through the Champions League and selling TV rights.

Whilst much of this money goes to clubs across the continent and beyond, a lot of it ends up in the pockets of UEFA officials.

In 2018, UEFA announced that its president Aleksander Ceferin earns a pre-tax salary of 1.56 million Swiss francs ($1.64 million) for 2016/17.

Ceferin’s pay in 2016/17 is similar to FIFA President Gianni Infantino’s 1.53 million francs ($1.61 million) salary in 2017. FIFA also said Infantino is eligible and also receives living expenses.

Football allows these men to live a life of luxury. Staying in the most expensive suites in the most expensive hotels. Eating in the most expensive restaurants. And all expensed through their organisation.

And the next level is no better.

The Premier League was literally set up as a break away from the Football Association and Football League to make more money, and to funnel more it those at the top.

Every club in the Premier League owns a single share. An equal voting right. The Premier League’s greed is the greed of its members. The clubs.

So whether you are Arsenal or Manchester United, Aston Villa or Leeds, Burnley or Sheffield United. All support the greed of the Premier League.

And then you have Sky.

Sky are no better than the federations. They do not care about fans.

It is all well and good Gary Neville ranting about the European Super League, how it could kill football and it is not thinking about the fans. But where is his voice when Arsenal have to travel to Liverpool for a 5:30pm kick off on a Saturday with no trains home after the game?

Where is Carragher’s voice when Sky schedule Brighton v Newcastle on a Monday night? Fans having to travel the length of the country and take 2 days off work just to follow their club.

Sky (and BT and all other media outlets) do not care about fans. They only care about profits.

And then we have the players.

Whilst many players have spoken out against the ESL, how many of them are going to refuse to re-sign a new contract with their club? Or look into cancelling their current contract?

If Manchester City come in for Patrick Bamford or Matty Cash this summer, both players will sign on the dotted line.

So let’s stop trying to take a moral high ground.

Premier League clubs outside the Greedy Six would jump at the chance to join the ESL.

UEFA and FIFA have both tried in the past to expand their own tournaments to generate more money

Sky Sports do not care about fans

The only reason these bodies are complaining is because they were not allowed to be involved in the set up of the ESL. They fear it could damage their own finances. And that is what they care about.

So please, no more T-Shirts from Leeds. No more Aston Villa tweets. Stop pointing at others greed when you are no better.

Keenos

The Future: Where will football go after the European Super League is founded?

With the announcement of the proposed European Super League yesterday, the question that arose next is “what will then happen next?”

And it is that question that is a fear for many.

At the moment, the ESL is being put forward as an alternative to the Champions League. The sides involved have made it clear they expect to continue playing domestic football and the ESL will take the place of the current European set up.

If it happens, with 15 of the 20 teams being guaranteed a spot, it will not be too much of a step for clubs to get their next wish.

No more domestic football

If the ESL begins alongside domestic football, the next logical step will be a full break away, with the 20 clubs involved stopping playing domestic football completely and just competing in their own, NFL style league.

Increase the size to 40 teams. Potentially creating new clubs. Each league with 20 teams playing each other twice a season. Top 8 in each league going into an end of season play-offs which results in a Super Bowl-esque final.

No promotion or relegation, but where you finish in the league massively impacts end of season prize money.

Playing across the globe

Instead of Arsenal playing their home games in London, Liverpool in Liverpool, and so on, football will go on the road.

Cities will “bid” for games in the same way they bid to host an F1 race. And each team will only play one “home” game in each city.

So this week it could be Arsenal v Liverpool in Sydney.

83,500 fans paying £250 a ticket to watch Arsenal in the Stadium Australia.

Ticket prices will be a premium because it will be the only chance those fans get to watch their team play in their city until the next year (or the play-offs if they make it)

That would generate north of £20million in ticket sales for a single game. A lot more than the £3.3million the Emirates makes.

And then next week it is Real Madrid v Arsenal in New York. Playing in the 82,500 MetLife Stadium. Another £20million banked.

Meanwhile in the same week, Stadium Australia is hosting AC Milan v Manchester United.

A different set of fans than the week before. It enables them to keep charging a premium for a “one off” experience.

And if it is two smaller teams, Tottenham v Atletico Madrid in New York, they will just use the Red Bull Arena. 25,000 fans. It will still generate double what the new White Hart Lane makes a game, despite half the population.

By limiting how often fans can see “their side” in their city allows authorities to charge a premium.

And the final? Well that is going to be £1,000 a ticket.

Player draft

And with clubs now franchises and limited, it would be time to do away with transfer fees and just have an IPL style auction.

Lionel Messi wants to stay at Barcelona? That is fine. He just renews his contract for a year.

He decides he wants to play elsewhere, he enters the auction. Highest bidder get him for the year.

The year after, if he wants to stay at his new club, he negotiates a new deal. If he does not want to stay, he puts himself in to the auction again.

Players playing “domestic” football can also enter the auction.

Dominic Calvert-Lewin has a great season for Everton. His contract with them has run out. He might decide the next season to enter the ESL auction.

Someone bids £10million for him, that is money in his pocket.

No one bids for him? He then searches the domestic leagues for a club who will take him. One will.

Players would no longer be tied to one club. They would move, potentially every year earning a big fee for themselves every single time.

And we are moving into an era where many players have as many fans as some cubs.

So Atletico Madrid go and spend big on Paul Pogba knowing that his arrival will see their fan base grow. Even if it just for one season.

More bums on seats, more shirt sales – because of course, with a franchised league the ESL will then look to bring in a single manufacturer. Get Adidas and Nike both bidding to make and distribute all shirts. With money filtering to clubs based on sales.

Whilst some of this might seem pie in the sky. It is where football could, and in my opinion will end up.

The ESL is driving by greed. Once the owners have their way, plans will begin on the next way they can “maximise profits from their assets”.

Move over NFL. Football is the biggest show on earth.

Keenos