I would not normally come to Danny Mills’s defence. He is a poor pundit and very bitter about Arsenal.
But Football365, a once well-respected and football website needs to hang its head in shame.
On Sunday, one of its so called ‘journalists’ Joe Williams wrote and article over what Danny Mills said in an interview with Football Insider.
That article was then assigned a headline by an editor or sub editor (at publications the journalist writing the article usually does not write the headline).
This headline read:
Pundit claims Arsenal start Aubameyang ‘slapped Arteta in the face’
But Mills did not say that.
So what did he say?
Slapping someone in the face is an idiom. It means (according to the Oxford Languages) “an unexpected rejection or affront.”
It is a well used idiom in the English language. One many of you reading would have used in the past.
Aubameyang’s behaviour was a slap in the face for Arteta after the chances he had given them.
It is gutter press at its worst. A fabricated headline taking what was said out of context for hits and clicks regardless of what damage it causes.
This situation highlights the problem with fake news – both in football and beyond.
It is more important to be “fast” rather than correct. Headlines without reading the data.
We live in a media world driven by how many clicks an article gets (which lead to advertising revenue) rather than driven by the accuracy of an article.
At time, the media attempt to create the news rather than report.
The screenshot of the headline went viral. Passed “many times” through WhatsApp groups. But how many times were the actual Mills quotes passed on? How many took the time to see if the headline was correct.
It too kmy 30s to read the original quotes and debunk the headline. Sadly thousands more, maybe even millions, would not have taken that time. And like that, the news that Aubameyang slapped Arteta has become real.
I am sure other Arsenal blogs, vlogs and social media idiots will repeat the live over the next 24 hours. They will do so because again, they need the advertising revenue or attention. They will not take a moment to publish the truth.
I have done that. Published the truth.
As I said, I am not Mills’ biggest fan. But he should sue Football365.