Category Archives: Arsenal

How not to run a football club – The story of Chelsea FC

In 10-years time someone far better at writing than me is going to release a book. Its title will be How not to run a football club – The story of Chelsea FC.

As Chelsea’s disorganized spending continues, as does the comments surrounding “does PSR not matter to them”. The simple answer is yes, it does matter. However those running the club are now having to juggle so many balls that when one collapses, it will probably lead to the collapse of the entire club.

Amortisation

Regular readers of the blog will know that amortisation is not a loophole found by Chelsea, but a common accounting procedure that all clubs have followed for decades. It is nothing new.

At the time of writing, Chelsea have pent £160milion this summer. Amoritised over 5-years, that equals an increase in expenditure of £32m. The deal for Joao Felix will take their summer spending to around £220m. And increased outlay of £44m a year.

That is an additional £44m in revenue Chelsea have to find to balance the books. They will do this by either selling players for above their book value, selling tangible assets, increasing sponsorship income, increasing revenue from European football, or increasing revenue from the TV deal.

Those last 3 will be almost impossible for Chelsea as they are tied with performances in the league, which are declining.

In fact, Chelsea will have to find more new revenue to cover the less of not being in Europe, and a reduction in sponsorship deals linked to European football.

That leaves just selling players and selling assets.

Selling players

As well all know, selling an academy player equates to 100% book profit. This means that the entire transfer fee can be used as a positive in the accounts.

Meanwhile, if you sell a player who still has an un-amortised transfer fee on the books (their book value mentioned above), any incoming fee most firstly offset the remaining fee, with the remaining being booked as profit.

Ian Maatsen, Lewis Hall and Omari Hutchison have all departed the club this summer. All had a book value of £0m, meaning Chelsea would bank 100% profit (50% of the Hutchinson deal was reportedly aid to Arsenal). Add in Conor Gallagher, they should expect to bank around £111m. More than enough to cover the £44m increase in spending.

The issue with relying on selling academy players is you can only sell them once.

Whilst the amortised fee goes across 5-years, the sale of a player goes into a single year.

In 2025/26, Chelsea will still need to find £44m to cover their 2024/25 spending. On top of that they will need to generate revenue to cover any expenditure in the summer of 2025, AND they still need to find the funds to cover previous years.

In 2023/24, Chelsea spent £400m. The year before it was £538m.

That means over the last 3-years, Chelsea would have increased their amorisation by around £230m a year.

Of course, they have then reduced their amorisation with the likes of Kai Havertz, Kalidou Koulibaly, Antonio Rüdiger, Jorginho, Michy Batshuayi, Timo Werner, Hakim Ziyech and N’Golo Kante departing.

My estimation is those players that have left would have wiped off around £80m a year in amoritesed transfers. That still leaves Chelsea needing to find £150m a year in additional revenue to break even.

Last season, they banked around £90m in pure profit from selling Mason Mount, Ruben Loftus-Cheek and Ethan Ampadu. A further £54m was banked by selling Havertz, Kovacic, Pulisic and Mendy, although the sale of Koulibaly cost them £8m giving them around a net £46m.

So player sales raised them around £144m in book profit, which allowed them to balance the books and stay with Profit and Sustainability Rules.

But they are now in a position where they need to keep selling players and generating book profit.

The £111m raised so far this season gets them close to covering the last 3 years increase in amorisation costs, and expect the likes of Trevor Chalobahto depart to help further close the gap. But having sold Mount, Gallagher, Chalobah, Loftus-Cheek and others, the academy is beginning to look a little dry.

Levi Colwill is really the only bankable asset still at the club, and will likely be sold next season. And if Chelsea can not raise over £150m in book profit from player sales, then they are in big trouble!

Selling assets

To help balance the books last season, Chelsea sold their training ground and a hotel to themselves to help generate revenue and balance the books. But you can only sell an asset once.

As Barcelona have found out, when you begin selling off the crown jewels without dealing with the elephant in the room (too much expenditure), then the issues simple return the next season. And this time you have less tangible assets to sell.

Chelsea still have “levers” the can pull, as Barcelona called them. They could “sell” future TV revenue to bring in immediate income like Barcelona did. They can also sell the ground (although not the pitch), which might bring in £400m, but will sot Chelsea in rent over the long term.

Like with selling players, eventually you run out of items that will make you a profit. And then you are in deep trouble.

Buying players

Such is Chelsea’s problems, they are now being forced to buy players they do not want to ensure players get sold.

Chelsea do not want Joao Felix, but without them buying him Atletico Madrid can not afford Conor Gallagher.

Gallagher generates about £35m in immediate profit, whilst Felix will cost the club around £10m a year.

Whilst they will be able to use the net £25m to balance the books this season, they are saddling themselves with a further £10m then need to find for the 4-years after. It is clearly not a smart deal for them long term.

Chelsea will need to keep doing these deals to sweeten transfers for outgoing players. They will be forced to overpay for players they do not want, to finance sales for players that are superior than those incoming.

Final thoughts

My thoughts on Chelsea’s spending has never really been about the risk / reward.

Yes, they are taking huge risks by relying on selling £100m+ worth of “book value” talent each year to balance the books. It is not easy, but as they have shown it is not impossible.

The issue is that, from the outside, they are signing players without a clear plan. For example they have signed 8 (I think) goal keepers since Todd Bohely et al came in. And they are already looking to sell players signed just 12 or 18 months ago.

And each summer, they get weaker. Those departing are better than those coming in. And each transfer they are just lumbering themselves with more debt in the future.

Most Chelsea fans with a brain reading this would have already shown concern about how their club is being run.

43 players in your first team squad is clearly not sustainable. And once you begin selling those players for a book loss rather than profit, things will quickly snowball.

In 1 or 2 summers time, Chelsea will find themselves needing to raise £200m in book profit to balance the books, but find themselves with very few stars that will raise them any significant profit. And at that point their only get out will be administration and relegation.

Back in the mid-late 00s, most of us were on forums saying “what will happen when Roman leaves”. We are now finding out. And the implosion will be on a grander scale than Leeds!

Fan will come to the comments of this blog and boast about European titles, Premier League titles and more, but most fans will not care about what the club has achieved in the past if they have no future. Most fans in our comments will simply find a new club or a new sport. And Chelsea will be back to “Save the Bridge” and beginning the match going fans for a handout just like the 80s and 90s.

It will be glorious.

Keenos

Eddie Nketiah, Youssofa Moukoko, Rodrygo, Wojciech Szczesny and More

Eddie Nketiah

We start off with some non-Eddie Nketiah news, but still related to his transfer to Marseille.

The French team were closing in on a deal with Borussia Dortmund’s Youssofa Moukoko, however the deal is on the verge of collapsing.

Marseille are reportedly prepared to walk away from the deal after being unable to agree a price with Dortmund. It i not too dissimilar to what happened with Nketiah.

Earlier this week, we reportedly turned down a £20m offer from Marseille for Nketiah. Our lowest asking price was £30m. This resulted in Marseille walking away from the deal and Edu getting criticism from some Arsenal fans for the deal falling through.

What the Moukoko deal has shown is that Marseille are not willing to negotiate for players. They will make an offer, and if a selling club do not agree to the offer they will walk away. They will struggle to sign any of their primary targets with this attitude.

I did find it laughable that Edu got criticized for the deal.

We moan about underselling players, for letting players leave to cheap, and then moan that we have not sold a player on the cheap – we are now in a world when Dominic Solanke has gone for £65m after one decent season in his 10-year career.

Now I am not saying that Nketiah should be going for what Solanke has gone for, but consider this:

Solanke – 27 years old – 29 Premier League goals in 134 games
Nketiah – 25 years old – 19 Premier League goals in 116 games

I feel we are justified in our Nketiah asking price considering what other player shave gone for.

And the same fans who are demanding that we undersell a player, whilst also moaning we undersell players, are also those that demanding we just “pay the asking price” for Declan Rice.

In their mind, it is only Arsenal that are not allowed negotiate. We must pay the asking price when buying a player, and we must accept the first offer when selling.

I dread to think how some of these people will react when they come to buying their first car or house…

And the ultimate irony is we may well be able to get even more than the £25m was asked for from Marseille if Bournemouth become desperate and look to splash the Solanke cash on someone who is not to different in terms of playing style and quality.

Rodrygo

Yesterday we were linked with Real Madrid forward Rodrygo. The Brazilian was also linked with Liverpool and Manchester City.

I think what is obvious is, following the signing of Kylian Mbappe and Endrick, Real Madrid have informed Rodrygo’s representatives that he can leave if they find a buyer.

The result is Rodrygo is being pimped around Europe, with his agents leaking links to every top club in the hope of generating interest.

I am not a fan of Rodrygo.

He is not physical enough to play upfront in the Premier League, and he is not better than any of our current wingers. At a reported £94m, he is massively overpriced and at best would be a squad player.

Wojciech Szczesny

Juventus and Wojciech Szczesny have reportedly reached a mutual agreement to terminate the ex-Arsenal mans contract with immediate effect.

Earlier this summer, we were linked with our form academy keeper.

At the time, it would have been likely that Arsenal were put off by Szczesny’s wage demands. He would have been asking for his Juventus money to be covered by any new club as a minimum to accept a move.

As part of the mutual termination, Szczesny is now inline for an “important pay-out fee” according to Fabrizio Romano. This could result in his wage demands being much lower than they were this summer.

We obviously still need get rid of Aaron Ramsdale. I can see the Englishmen heading out to Ajax on loan, with the Dutch outfit paying £5-6m in loan fee and covering his wages. Then in comes Szczesny on similar money as Ramsdale on a 2-year deal, happy to play second fiddle to David Raya.

In a years time, Ramsdale will still have 2-years left on his contract and, if he returns to form for Ajax, Arsenal cold expect to demand £30m+ again for him.

Mikel Merino and Martin Zubimendi

It always felt like in Mikel Merino that we were getting 2nd prize in the beauty contest.

Martin Zubimendi is the better player, but I could accept us moving for Merino as an alternative option if a deal could not be done.

I was therefore a bit disheartened earlier this week when it broke that Liverpool were in for Zubimendi. That doom was lifted when it was announced that he had decided to stay at Real Sociedad.

Clearly some months ago we had enquired about Zubimendi and got the message “he is not interested in leaving, but how about Merino?”. Liverpool, meanwhile, clearly ignored the message and this week made their pursuit public. And they have been publicly turned down.

A expect a deal for Merino to be completed shortly. Meanwhile Liverpool are stil lyet to sign a player of any note.

Keenos

Arsenal youngsters need to be “amongst the best in the world” to get chance under Arteta

Another youngster departs. more comments follow about how Mikel Arteta does not want to give youth a chance.

Yesterday it was confirmed that 20-year-old Brooke Norton-Cuffy was joining Gerona for a reported £2million. We wish him all the luck in the world!

Norton-Cuffy joins the likes of Amario Cozier-Dubbery, Arthur Okonwko, Reuell Walters and Mika Biereth to fail to make the grade at Arsenal and be moved on.

It was not too long ago that we were speaking about Norton-Cuffy as one of the highest rated youngsters in our academy and a future Arsenal right back.

Back in 2021, we had just signed Takehiro Tomiyasu as first choice right back to replace Hector Bellerin. The Japenese international would be backed up by Cedric Soares. This looked to open up a potential spot for an academy player in the future to replace Soares. I had Norton-Cuffy penciled in for this spot.

Solid loan moves to Lincoln City in League One and Rotherham United and Coventry City in the Championship gave Norton-Cuffy 18 months of senior football experience. But from January 2022 through to the end of 2023 a lot changed at Arsenal.

In that 18 months, we went from a team in crisis where youth could be the solution, to a team challenging for titles, and in turn signing the players needs to win us the Premier League. That transition saw Ben White go from back-up central defender to one of the best right backs in the league, and the recruitment of Jurrien Timber.

Back in 2022, I blogged how come the summer of 2024, we could expect Norton-Cuffy to step up as Tomiyasu’s cover. We have moved on so far in those 2-years that Tomi is now our 3rd choice right back!

During the same time, another young right back was also catching the eye at Arsenal – Reuel Walters.

Walters looked as if he had jumped ahead of Norton-Cuffy due to our style of play – BNC is a traditional right back who gets chalk on his boots whilst Walters was a centre back turned right back in the Ben White style.

Before the acquisition of Timber, the talk was that it would more likely be Walters rather than Norton-Cuffy who has the best chance of making it. That put BNC as 6th choice right back going into the 2023/24 season.

Another loan deal ensued, and he performed admirably once more in the Championship, this time for Milwall. He was showing that he had a solid career ahead of him ,but just not at Arsenal.

On his return to the club this summer, Norton-Cuffy still found himself as 4th choice right back despite the departure of Cedris Soares and Reuell Walters. His path to first team football clearly blocked, a move was the best for all parties!

At this point, some of you wil lbe saying “Arteta never gave him a chance, choosing to play Cedric instead”. Let’s not change history.

In the last 2 seasons, Cedric played just 87 minutes of Premier League football for Arsenal, and 244 minutes in all competitions. In that same time, Norton-Cuffy has played over 5,000 minutes of Championship football.

244 minutes over 2 years would do nothing for Norton-Cuffy’s development. 5,000 minutes of senior football showed what level he is ready to play at. It has become a bit of a myth that Cedric blocked youngsters getting serious minutes at Arsenal. He barely played.

The departure of Norton-Cuffy and others highlights two things.

The first is just how big the step up is from youth football to playing for a title challenging team, and secondly just how far Arsenal have come in the last 2 years.

2022 we were talking about Norton-Cuffy and Reuell Walters battling it out to be Tomiyasu’s back-up. Now it is a case that Tomi is fighting for his own Arsenal future and has gone from 1st choice right back to 3rd choice.

Yes, I love to see Halen End boys get the chance. But we are fighting for the title and that means those academy graduates need to be performing at a much higher level to get that opportunity.

We can not afford to give kids chance when challenging for the title. And Arteta and his team sees these kids day in, day out and know exactly who is ready. We can not just give players minutes in the hope they are ready.

I saw recently someone say “even Ronaldo and Messi would not get a chance at Arsenal”. This is simply not true. But highlights just how good Arsenal youngsters now need to be.

For a right back to get a chance, they need to be better than Tomiyasu and Timber. Both are their countries starting right back.

An exciting young winger coming through the academy ranks has Bukayo Saka, Gabriel Martinelli, Leandro Trossard and Gabriel Jesus ahead of them. Regular English, Brazilian, and Belgium internationals! Whilst a central midfielder is battling it out with Declan Rice, Jorginho and Thomas Partey.

It is fairly simple. If you are not at the level of those players mentioned above, you will not get the chance. Nor should you get a chance.

Look at Manchester City.

The one youth graduate to make it under Pep Guardiola is Phil Foden, and he has gone on to establish himself as one of the best in the world. Meanwhile the likes of Rico Lewis and Oscar Bobb have flirted with the first team but not really made an impact.

There is a player in Lewis and he could go on to become a superstar. He is also just 19. Meanwhile Bobb is now 21 and has played just 295 minutes of Premier League football since joining the club in 2019.

2019 was also the year Martinelli join the Arsenal. He has gone on to play nearly 8,000 minutes of Premier League football in that time and become a full Brazil international.

Yes, Maritnelli is 2-years Bobb’s senior, but by the time he had turned 21 he had played over 3,000 minutes of Premier League football and had been capped by Brazil. The next season he played 2,806 minutes, scored 15 league goals and played for his country at a World Cup.

Bobb is clearly not on the level at the same age as Martinelli, which is why he has not had the opportunities at Manchester City that Gabi got at Arsenal.

At the end of the day, if you are good enough you will get the minutes. Get the game time. But to be good enough at an Arsenal, Manchester City or Liverpool you need to be 12 months away from also being good enough for your country. You need to be 12 months away from being one of the best 10-15 players in the league in your position.

Norton-Cuffy was nowhere near being in the best 10-15 right backs in the Premier League. Cozier-Dubbery, Okonwko, Walters and Biereth were also not close enough to being ready. Nor was Chido Obi Martin.

If you demand Arsenal to challenge for titles and demand that we sign the best players, you also need to raise your own mental bar as to how you rate young players.

My final thought is I think back to those early Arsene Wenger days and how few academy players broke through. It was really just Ashley Cole, and he went on to become ne of the best left backs in English football history (if not the best!).

Players to come through need to be the level of an Ashley Cole or Jack Wilshere and not Jason Crowe or Henri Lansbury.

The better we become, the better our youngsters need to become to get the chance. They need to be amongst the best in the world!

Keenos