Transfer deadline day used to be an experience, almost a sport in itself. But yesterday it died – further highlighting how Sky Sports News is going down the pan.

It used to be great.

An overly excited Jim White next to a calm and composed Natalie Sawyer. Reports outside grounds surrounded by fans. Even if nothing was happening it felt like something was.

And then yesterday it was as dishwater, and almost became a box ticking exercise.

Sky had decided to remove everything that was great about transfer deadline and replace it their fake ITK journalists pretending to take phone calls, reading texts from “agents” and YouTubers sharing their “expert” opinion. Add in a splattering of footballers who achieved nothing and clearly just their for their £500 pay day and you end up with the disaster of a show we saw yesterday.

The two fellas that do the transfer round up. It was just cringeworthy the way they pretended that agents were contacting them whilst live on air.

We had Leanne Sanderson talking about her time in Italy for Juventus where she made just two appearances.

And then the YouTubers.

Sky are clearly trying to appeal to a younger audience by having YouTubers on everything; but how many times do we have to listen to a London based Manchester United talk about Arsenal?

Is there a warehouse of YouTubers somewhere in Chiswick that a Sky presenter just goes down to, picks one out and sticks them on TV? Everyone of them is a Londoner.

The young lady “representing Arsenal” was agreeing with tweets that Arsenal fans were racist just 2 days before. And now she is live on Sky?

Lee Hendrie was no better. What insight does he actually have?

Meanwhile on Twitter they are censoring any criticism by hiding any negative replies to their tweets.

It was just a shit show and what was a great TV event is no more.

The show has eaten itself.

It realised it was popular and became terribly self-aware; attempting to manufacture the incidents that made it popular. A bit like when Big Brother began to hand pick contestants rather than have a dozen random people.

In the end, I am not sure what it was supposed to appeal too.

The younger crowd would have been glued to their phones, getting their breaking news off Twitter whilst the older crowd would have soon turned off – or over to BBC5 Live.

No insight, no breaking stories. Just a bunch of people using a national TV show to promote themselves and increase their online following.

Sky Sports News. The End.

Keenos

It was always going to be tough for Arsenal to get more than 3 points from the opening three games.

Playing the English champions away and the European champions at home was always going to be tough start.

Most of us would have expected to get 3 points at newly Brentford and the optimistic amongst us would have argued for a home draw against Chelsea when the fixtures came out.

That home draw became unlikely as Arsenal players dropped like flies with illness and injury (Gabriel, White, Partey, Aubameyang and Lacazette all missing) and with Chelsea adding the formidable Romelu Lukaku.

But that defeat hurt. Not just as it was our best opportunity of 3 points but also the manner of it. We did not look prepared. Did not look ready.

Brentford looked hungrier. We put in one of those performances where it looked like we thought we only needed to turn up to win.

The defeat against Manchester City was predictable; we have not won at the Etihad since 2015.

So with the international break now upon us, Arteta needs to regroup and turn the ship around.

After the international break, Arsenal should have Aaron Ramsdale, Gabriel, Ben White, Thomas Partey, Alex Lacazette and Pierre-Emerick Aubameyang back fit and firing.

If you added Cedric Soares, Kieran Tierney, Albert Sambi Lokonga and Martin Odegaard, you would have 8 players who had been signed whilst Arteta was manager. Throw in Bukayo Saka and it is a starting XI.

So the excuses of it “not being Arteta’s players” is no longer relevant.

Add in the contract to Granit Xhaka, decision to keep Rob Holding, signing of Pablo Mari and Nuno Taveras and development of Emile Smith Rowe; the squad is almost full of players Arteta fought to keep.

So we come onto the next 10 Premier League games:

If you look at those 6 home fixtures, other than Spurs there are no real banana skins. And even with Spurs, they are a team we should be beating at home if we have ambitions of a top 4 finish.

You would feel disappointed if we came out of those 6 home games with anything less than 16 points.

I would say that 18 from 18 should be the minimum expectation; but realistically when was the last time we won 6 in a row at home?

As for the away games, we should not expect much from a trip to Liverpool but the other 3 – Burnley, Brighton and Leicester City – are all winnable.

That does not mean that I expect to win all 3. That would be an unreasonable expectation. But what would be reasonable?

2 wins and a draw? 2 wins and a defeat? Win, draw and loss?

I would probably say our best case scenario would be 2 wins and a draw. Our minimum expectation should be 4 points (win, draw and defeat).

That would leave Arsenal with 20 – 21 points from those 10 games.

Any less than 20 points, taking into account Arteta has the players he wants, we should be injury free and no European football distraction would be a failure.

I am not going to go as far as saying “if Arsenal do not get 20 points from 10 games Arteta should be sacked”, but if do not get darn close to it he should go.

Just 15 points from those games would be a huge underachievement.

Time and patience is running thing for Arteta. Whilst Edu and the Kroenke’s will not quickly fire the bullet (it would have happened already if they were trigger happy), a poor run of results in the next 10 games will surely be it for Arteta.

Keenos