Here we go again.
- Media link Arsenal to player
- Fans either get over excited or slam club for “targeting” player
- Player signs for another club
- Fans criticise club for “losing the race” to sign said player
If Arsenal wanted to sign Emi Buendia from Norwich City. We would have done.
We have not “lost out to Aston Villa”. We made the decision not to sign him.

Reports of a “bid” in the media last week were well off the mark. This is just speculation made up by the media, or by those on Twitter that crave the attention.
The fact is, no one actually knows who Arsenal have or have not bid for. Transfer business is a closely guarded secret by clubs.
The majority of speculation usually comes from agents. And they basically lie about bids or interest in their client in the hope bids elsewhere materialise.
And this is probably what happened with Buendia.

His people used the name of Arsenal to generate the interest, and by the end of the week a deal had been struck for him to join Aston Villa for a £35million deal.
Now we can debate whether Arsenal should have been in for Buendia.
He is a fantastic talent. A really nice technical player. The sort of player that we need.
But there is also something to say that he has ended up at Aston Villa and not one of the 10 clubs who finished above them.
There is a huge step up from Championship to Premier League. Buendia’s stats from last year in comparison to the season before show that. So you can kind of see why clubs were perhaps sceptical about spending big on him.
Ultimately, we will only really know if Arsenal were right not signing him when we see who we actually sign – and how they perform in comparison.
Say we go and sign Jack Grealish from Aston Villa, or add Houssem Aouar. Both similar players to Buendia but better.
You also have Martin Odergaard who spent the 2nd half of last season on loan
There are reports that Edu and Arteta prefer Odergaard.
“We have a very clear and strong opinion on what we would like to do,” said Arteta when asked about keeping Odegaard.
“He’s not our player. We will have discussions in the next few weeks. And respect first of all because he’s a Real Madrid player, and we will have those communications.
I always advise during the off-season that you are best off ignoring the attention seekers.
The media use transfer speculation to drive traffic to their sites. The same as those blogs who constantly write about transfers (obscuring the players name from the title). It is click bait.
And then following it up with an article that “Arsenal lose race to sign” a player gets them even more hits.
Those saying “Arsenal are a dead a club. Can’t even beat Aston Villa to the signing of a player” really need to take a look at themselves.
Manchester City, Liverpool, Chelsea, Manchester United, Leicester City, Tottenham, West Ham, Everton and Leeds also have not signed Buendia. Were they all beaten to his signing? Or do they all have targets elsewhere?
Arsenal were not beaten to the signing of Buendia. Arsenal decided not to sign Buendia.
Keenos


