Club uncommitted on Bayern Munich ticket cost

In the last hour, season ticket holders of arsenal would have received and email from the club with regards to Bayern Munich ticketing.

“Dear D, 

In case you are unaware, your Arsenal season ticket includes admission to all 19 home Premier League matches, as well as the first seven home cup ties in European competitions and the FA Cup (please note, the Capital One Cup is not included).

Due to our progression in cup competitions this season, our FA Cup Fifth Round tie against Liverpool on the weekend of 14/15/16/17 February is the seventh and therefore final cup credit for the 2013/14 season.

Consequently, our UEFA Champions League home fixture against Bayern Munich to be played on Wednesday 19th February 2014 will be our eighth home cup tie in European competitions and the FA Cup, and is therefore not included within the price you have paid for your 2013/14 season ticket.

To see which games your cup credits have been allocated to click here.

How do I ensure my attendance for this fixture?

In previous seasons, when we have played more than seven cup matches at home, season tickets have been automatically activated and the additional cost of extra matches has been added to the renewal price for the following season.

In an effort to assist our season ticket holders we will be adopting the same policy this season by activating your current season ticket seat for the fixture against Bayern Munich on Wednesday 19th February 2014. This means that if you wish to attend the match you just have to simply turn up with your season ticket and enter the Stadium as normal.

How do I opt-out of this fixture?

If you do NOT wish to attend the fixture against Bayern Munich on Wednesday 19th February 2014 and would like to ‘opt out’ of this service, please click here and follow the simple instructions which will deactivate your seat. Please note that you must deactivate your seat by 3pm on Monday 10th February 2014.

Important Information for Gold Family Enclosure and Disabled members

Gold Family Enclosure members who wish to ‘opt ou’ for this fixture must call our Contact Centre on 020 7619 5000 which is open Monday to Friday 9.30am – 5pm (please ensure that you have your membership number available when you call).

Gold Disabled members who wish to ‘opt out’ for this fixture must call our Disability Liaison Team on 020 7619 5050 which is open Monday to Friday 9.30am – 5pm (please ensure that you have your membership number available when you call).

We hope you find this process convenient and easy should you not want to come to the game.

If you have any questions please call the Contact Centre on 0207 619 5000.

Thank you for your continued support.

Kind Regards,

The Arsenal Box Office”

What is clear straight away is the lack on confirmation on what Category the tickets will be. As the price is due to be added on to next seasons ticket, you would think they would let the fans know what that cost will be. It makes you think, why are they hiding it?

Are they still under consultation as to whether it will be Category A or B? Have the club already decided it will be Category A, but are refusing to announce it for fear of backlash, and will merely add it quietly to the ticket price next year?

I hope it is due to it being under consultation, but the reality is more likely that it is the latter that they are hiding the price.

Our tickets are due to go up 3% next season, generating £3,000,000 extra revenue. This extra game will add £3,000,000 in gate receipts. The club do not need to raise prices. Just some final food for thought.

Edit:It has now been pointed out to us that on December 17th 2013, the club announced that the Bayern Munich game would be Cat A. Why the club have failed to adequately highlight the pricing in the Email shows that they are ashamed of what they are charging us.

Keenos

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