Why does Stan Kroenke own Arsenal?

So after last nights news that Alisher Usmanov had made a $1.3bn bid to take control of Arsenal about a month ago, today’s news is that majority share holder Stan Kroenke intends to stay at the club long term, according to Sky sources.

Since last night, one aspect of everything to do with Arsenal, the ownership, and moving forward has been bugging me.

Why does Stan Kroenke own Arsenal?


Kroenke does not love The Arsenal. He barely attenda games, could barely name any of the current team, let alone have a clue who Tony Adams, Bob Wilson or Ian Wright are if they walked passed him in the street.

He go’s to less game at the Emirates than someone who says they are “boycotting the ground till Wenger leaves”. He has little, if anything, to do with the club, leaving the day to day running to Ivan Gazidis, the board, his son Josh and Arsene Wenger.

Stan Kroenke does not love Arsenal football Club.


Many people will say Kroenke only owns Arsenal for the money. They will point to the £3million he has taken out twice (I think it’s now twice). They will claim he uses the club as collateral to buy stuff in America. they will call him greedy. And they are wrong.

Firstly on the £3million. At the time, this confused me. For someone worth a reported £5.75 billion, £3m is pocket change. He probably has that in his back pocket.

To put how little it is in real terms, imagine you live in a house worth £575,000, the equivalent to £3m is you boring £300 from a mate. Yes, a decent chunk of money, but not exactly a loads. I would have no hesitation of lending that (and more) to a mate.

If you want to see an example of greed in action at a football club, look at the Glaziers over at Manchester United.

Manchester United recently paid out a dividend to the family worth £18.3m. Last year, the 6 siblings got paid £15m. All this whilst Manchester United’s debt rose. Remember the Glazers bought Manchester United by leveraging the loans needed to buy the club against the club. Basically using the clubs own money to buy itself. They are greedy. Kroenke not so much.

You then have the rumours of him owning Arsenal to use the club as collateral against debts in America. There is ZERO proof in this. A lot of fuss was made when he bought a $725m ranch in Texas. Rumours were he had leveraged the debt to buy this against Arsenal. But he had bought it using cash.

Unlike the Glazers who use assets to buy more assets, Kroenke seems to use his own money to buy everything, from Arsenal to Texas.

And anyway, the old saying is true, no one buys a football club to make money.

Last year Arsenal had a turn over of ~£350m. The average Walmart store in America turns over £850m a year.

Whilst players make a lot from football, clubs rarely show profit. Last year Arsenal shows a pre-tax profit of just £3m.The simple fact is, there is very little, often if any, profit to take out of football clubs once costs such as wages, tax and player transactions have been offset.

The last place to make money from football clubs is trading on the share price. If Kroenke accepted Usmanov’s recent offer of Arsenal.

According to Angry of Islington, Stan Kroenke has spent approximately £424m on buying shares. Usmanov’s offer works out at £1 billion. So that would be Kroenke doubling his money.

As a trader/investor, he makes his money on the share price. Buys low, sells high. So over 100% profit, half a billion pound made, on a 10 year investment. An investor in it for the money would sell. But Kroenke hasn’t. Does he think the price will continue to increase (Usmanov has already offered well over the recent trading price shares)? Or is he simply not in it to make money?

If he owned Arsenal purely to make money, he would have accepted the Usmanov offer.


Why does the man with a $1.1b yacht commission the build of a $1.4b yacht?

Because his mate moored up next door to him in the harbour has just turned up with a $1.25b yacht.

It is all about ego. All about being ahead of the jonesys. Football clubs, like NFL teams, NBA teams, F1 teams, houses on every continent, 10 houses in London, super cars, and everything else a billionaire buys is basically an ego boost.

I do a lot of work in the luxury housing market. Billions are always buying a new property. Expanding their current property. Putting in a new iceberg basement. Buying the Chelsea townhouse next door and knocking the doors through. They barely live in this property, so why spend the money? Because they can, and because it means their house is bigger, better, more luxurious then their friends from Siberia, Qatar or Texas.

It is all for ego, and own sports clubs is exactly that.

In America, owning an NFL team is a sign that you have made it. Add in an NBA and NBL team and even better. NHL on top and you can boast about it when at the super secret meetings these people have.

Premier League sides are in that category. There is little difference between having $7.5b worth and $8b worth. But if your Premier League side has beaten a friends, or your NFL side wins the Super Bowl, it allows you to boast.

It is rivalry that all of us face at work with our colleagues, but just on a bigger, more expensive, scale.

The thing is Kroenke’s teams do not win things. They are all average. So what does he boast about on the Freemason’s yacht with his fellow Illuminati? He does not run successful teams. They are all failures. So maybe he does not own Arsenal (and his other franchises) for an ego boast?


Kroenke is a dangerous investor. He is an investor that no one really understands why he owns the teams he owns. It is not love, it is not money, it is not ego.

Why does Kroenke own Arsenal Football Club?


7 thoughts on “Why does Stan Kroenke own Arsenal?

  1. Danish Gooner

    Arsenal has been a great investment,just imagine anyone investing inArsenal is certain to get heir money back many times and there is still room for growth.


  2. GoonerDave

    Stan Kroenke owns Arsenal because it is his bank.
    People that rich don’t put money in banks unless they are investing in them. We are a safe and very profitable rest stop.
    Make no mistake – all our best players sold, wages capped, ticket prices raised yet debt paid down in astonishing time considering the financial climate. That is why the shares are worth so much now. Very little debt, massive income.
    He won’t sell unless he has somewhere better to put his money. And the fans will be oblivious to what he has done unless he is caught with his fingers in the till.
    Stan Kroenke is an owner who stated he is not interested in winning. Get the wigger out.


  3. 5am

    It’s to make money-he said that himself.

    Quote: ‘If you are in sports to win, then it wouldn’t be a business’

    …or something like that

    I think he sees it as a ‘slow’ earning capital investment. He also sees his wealth as providing for his family-that’s why he’s put Josh in charge of and said the Kroenke’s will be in Arsenal for the long haul (because that’s continuing his wealth). Given that the share prices doubled in 10 years , this proves right that there will always be a foundation of cash that’s built off his supporting enterprises.

    Rather than ego, I’d say with the Kroenkes, it’s more to do with prestige in having these businesses based on this model. If there’s anything to be gloat from, its that he’s built a sound running business, as opposed to winning teams that he can point to as leaking cash for being over the top. No wonder he likes Wenger so much…


  4. We got db

    Because Arsene has hand picked Kroenke to invest for exactly the reasons set out above. Make no mistake, Arsene is the top man at Arsenal and to do this without out being a billionaire he’s had to find silent investors and keep them happy.


  5. Mark

    If the club is worth £1bn note imagine how much it will be worth when the stadium is paid off and we are debt free.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.