Tag Archives: Arsenal

What type of manager do Arsenal need?

I have long held the opinion that in football, there are two types of football manager, and depending on how your club is positioned depends on what type you get in:

  • People Manager
  • Head Coach

People Manager

Gone are the days where the manager basically ran the club – except for at Arsenal.

These days, top clubs invest millions into coaching staff, nutritionists, scouting systems and more. A manager no longer needs to be involved in every aspect of the club.

At clubs like Real Madrid, Barcelona, Bayern Munich, PSG, Manchester City, Chelsea and Manchester United, the infrastructure is in place.

There are already top coaches doing their job, but ultimately these clubs have the finances that they do not need to really improve players.

If one player is not good enough, rather than work on him and improve him, just go and spend £50m on another player.

We see this at Manchester City. Over the years they have spent £200m+ to find a partner for Vincent Kompany. Eliaquim Mangala, Nicolás Otamendi and John Stones. None of them quiet worked out, and rather than work hard to improve one, they simply bought another.

In January they spent big again on Aymeric Laporte. If he does not work out, they will just spend big again elsewhere.

You look at Jose Mourinho’s career since leaving Chelsea the first time. He has never really improved a player.

If someone was underperforming, he simply went out and bought a replacement.

At Manchester United, he has the likes of Anthony Martial and Marcus Rashford at his disposal. Instead of improving them, he approved a deal for Alexis Sanchez.

At clubs like these, you do not need a coach who’s job it is to improve the players, as the players in the squad are already amongst the best in the world.

You do not even need to be a great tactician, as the players are all senior pro’s who, having played hundred’s of games, will already know their job.

What you need to be is a good people manager.

With so many big money signings, so many egos, so many players who were multi-millionaires before their 20th birthday, you need someone who can just get the best out of them.

A glorified babysitter as such. Ensure everyone is happy, content, getting on with each other.

You are not going to get long at the club. One year of failure and you might be out. Two years and you almost certainly will be. The sides will win or lose regardless of you. Look at Barcelona. Luis Enrique was not a good coach, he has shown that before and after, yet he won countless trophies as manager. You just need someone who can control the ego’s.

Being a club manager at these super clubs is almost like being an international manager.

You get a group of talented players, all with experience, amongst the best in the world, and your job is just to get the best out of them, not improve them.

It is unlikely you will be with them long, so, like an international manager, you need to work out how to get the best out of them in a short space of time.

Whilst a director of football runs the direction of the club, your role is just to get the best out of the world class players you have.

Head Coach

The second sort of manager that there is out there is the Head Coach. The training ground manager. The man whose job it is to improve the players.

These sort of managers often end up at the second tier clubs. The clubs that make stars rather than buy stars.

Think Sevilla, Dortmund, Monaco and Napoli.

At one time, in his prime, Arsene Wenger was certainly more of a Head Coach. He improved countless players.

These managers can go into a club and make average players great, and great players world class.

Look at the work of Jurgen Klopp did at Dortmund, or Leonardo Jardim at Monaco.

Both these managers had plenty of gifted youngster, and improved them. Sadly, as these clubs do not have the finances to keep those players, they were then sold.

Sold to the top tier clubs, who have managers who will not improve them as players, but can manage their ego’s.

Think at Arsenal, the likes of Cesc Fabregas, Samir Nasri and Robin van Persie. And before them Patrick Vieira, Thierry Henry. All of whom Wenger moulded into world superstars before they left.

None of them improved after leaving Arsenal because they no longer needed too. And once they were no longer performing, their were shipped on and replaced.

Head coaches tend to work at the lower levels than the people manager, as their skill is in improving younger players. The likes of Everton and Southampton need managers who improve their talented kids to then sell on. The clubs do not have the finances to simply “buy a better replacement” so need to make their current players better.

Whilst I hate to admit it, there is no doubting that Mauricio Pochettino has improved the likes of Harry Kane, Christian Erickson, Son Heung-min and Dele Alli. But if as expected he go’s to Madrid or PSG in the summer, does he have the people managing skills to handle Cristiano Ronaldo or Neymar?

If he does, he will join the bracket of special managers who are both a great people manager, and great head coach.

There are managers who fall into both categories. And at the highest level, these are the real special managers. Jose Mourinho certainly performed both roles at Porto and Chelsea. Pep Guardiola is doing so at Manchester City now.

But managers at the top end who can both improve players and people manage are few and fair between, there are not many around.

So what type of manager do Arsenal need?

Keenos

Arsenal set for “double your money” kit deal

In 2014, Arsenal announced a new, long term partnership, with Puma. A deal worth £150m, or £30m over 5 years. It was, at the time, one of the largest deals of its kind in football.

Arsenal had been with Nike for 20 years, but in the early 2010’s, had decided to seek a new kit manufacturing partner. Adidas were in prime spot and were expected to sign a deal, until Puma swooped in late, gazumping the money Adidas had put on the table.

At the time, Cardiff City and Newcastle United were the only Premier League clubs to have their kit made by Puma, so the Arsenal deal was a massive coup for the German company.

“Arsenal represents a major commercial and marketing opportunity to reinforce Puma’s credibility as a global sports brand,” chief executive Bjoern Gulden said in a statement.

The deal Arsenal signed with Puma back in 2014 was one of the largest in world football lat the time. But as with our shirt sponsors, we are always at the beginning of the new cycle of mega-deals, and it was soon gazumped by Manchester United and Adidas:

It is clear that Arsenal are getting well below from Puma than what they could command in the current market. Half the value of Chelsea, 40% of the monster Manchester United deal. Not much more than the likes of Liverpool and Tottenham; whom we sell significantly more shirts than.

One interesting thing to note is the Chelsea deal. It is massive. Worth £900m at the time. But it is also a deal signed until 2032.

Whilst they might be getting more than they would “naturally” command now, you have to think in 5 years time, that deal could be considered poor.

Clubs usually sign 5 or 6 year deals, to enable themselves to not be caught out if there is jump. Arsenal suffered when they signed a long term deal with Emirates to help finance the stadium, and found themselves receiving a lot less than other sides in commercial revenue.

The Chelsea deal will be judged in the course of time.

Despite being fairly average, Arsenal are still amongst the runners for most shirts sold. It is this that makes Arsenal such a good proposition for manufacturers, rather trophies won.

Reports are that Puma and Manchester City have entered negotiations. With Manchester City looking to cut their £18m a year Nike deal short, and sign a £45m one with Puma.

This rumour is interesting, as it shows that Puma are concerned about not sponsoring a top Premier League team. Were the Arsenal deal to end, they would not have a major club in England wearing their shirt.

It also highlights how poor Manchester City are still seen abroad.

Despite running away with the league this year, the deal with Puma will still be a lot less than the Chelsea and Manchester United ones.

Puma base what they are willing to pay on the shirts they can sell – and not on the trophies won. Manchester United outsell every team in the Premier League (and the world) hence where there deal is the biggest.

It should also be remember that clubs do not get a “cut of global sales”. The only extra money a club makes on top of the licensing and manufacturing agreement is when they sell the shirts in the club shop or online. “Buy Direct” as Arsenal say.

When it comes to selling shirts, Arsenal or Manchester United are no different to Sports Direct or JD Sports. They make their money on the difference between what Puma (or Nike) sell the shirts to them for, and what they sell them on to us, the consumer, for.

Sorry for digressing.

Despite not winning a league title since 2004, Arsenal will still be considered by the likes of Nike and Adidas as a premium band. Someone that they want to supply, and pay big bucks to supply. Only 5 clubs in world football sell more shirts.

Barcelona have recently signed a £150m deal with Nike. Manchester United’s is at £75m a season. Chelsea £60m a season.

Adidas pay Bayern Munich £65m a season.

It is the Bayern Munich deal that is most comparable.

Arsenal sell a similar amount of shirts as the German giants, and Adidas want a London Premier League club after losing Chelsea to Nike. The deal will be done between Arsenal and Adidas.

Munich is the jewel in the crown for Adidas. A German based company, German’s biggest team. It is a match made in heaven. Despite this, they get less from their deal than Manchester United. Ultimately it comes down to business. Manchester United sell more shirts, so get more money.

Personally, I can see Arsenal signing a deal with Adidas in the region of £60m a season, doubling our current Puma deal.

I also do not think we will join Chelsea in a 15 year long deal. We should look at the Manchester United deal, expiring in 2024, and look at an expiry date of around that time.

In 2024, Manchester United might double their deal again, taking themselves to £150m. That would dwarf every other side in the Premier League.

Arsenal would not want to be sitting there in 2024 on £60m a year with 8 years to run, whilst Manchester United have a £150m a year deal. That could create a long term deficit of £720m. A lot of money.

Arsenal need to close that commercial gap between themselves and Manchester United. House deals with Emirates and a new kit manufacturer need to be just the beginning.

Keenos

Lucky, Lucky Arsenal

Well that was easier than we thought.

Despite AC Milan not being the great side they once were, they are still a good side.

Before last night, they had lost just once this year, a run of 1 defeat in 14 games. they had been revitalised under the stewardship of Gennaro Gattuso.

That single defeat was against Arsenal in the San Siro in the first leg.

To emphatically win 5-1 on aggregate sends a message to the rest of the teams in the Europa League. That we are taking the competition seriously.

Looking at the sides left, only Atletico Madrid are on par to Arsenal. And if we perform to our best, they can be swatted aside with ease. The Europa League is Arsenal’s to lose.

An interesting little stat for you all now:

When not in the Champions League, Arsenal have made the final in 3 of the last 5 occasions.

1993/94: European Cup Winners Cup (Winners)
1994/95: European Cup Winners Cup (Runners-Up)
1996/97: UEFA Cup (Round 1)
1997/98: UEFA Cup (Round 1)
1999/00: UEFA Cup (Runners-Up)

Hopefully this year we can put the run of 3 European Final defeats in a row to bed.

Whilst we praise Arsene Wenger for what he has won at the club, we have also lost a lot of finals under him (1 Champions League, 1 UEFA Cup, 1 FA Cup, 3 League Cup). One thing that people will always ask once he is off retired into the sunset is did Arsenal under achieve under Wenger. With 6 final defeats and 3 league titles that we should have won (99, 93, 08), a strong argument can be made for yes.

Anyway, I digress, this is not a blog about bashing Wenger, it is about the Arsenal. I love the feeling and sense of pride when we win. Made even better when Tottenham and Chelsea are no longer in Europe. But it seems some people are not as proud as me when The Arsenal win.

Despite us winning, and getting in to the QF in Europe, some still moaned. One chap on Twitter said “a better team would have taken us apart. arsenal got lucky.” We scored 5 goals mate.

To claim scoring 5 goals and gong through was due to “luck” is just silly. It is bitter. It shows the person who wrote the tweet, and those that agree, are just sad. Sad little men who probably sit there tweeting Arsenal’s sponsors during a game that he has to go. Who claim it is Arsenal FC not Arsene FC; yet dedicate there waking life to wanting #WengerOut.

The majority want Wenger to leave, but there is a point where you have to look at your own behaivour, as a middle aged man, and realise the fact that you are just a sad bitter man.

So onto the next round?

Not sure who I want, but the hope is the away leg is second so that I can give myself a chance of going. Will probably consider anything but Moscow. Madrid in mid-April will be beautiful weather. Marseille and Lazio could be fun. The two Red Bull teams are cities I have never visited.

Lets see what the draw brings us at noon today.

We now do not have a game for 17 days. My advice? Get off twitter. Get out and enjoy your life. It is a short one. Spend some time with your kids. Your family. Get out doors, get some fresh air. Use the time to not think about Arsenal 24/7, not think about Wenger 24/7. Do not become bitter like the weirdo that tweets Arsenal’s sponsors, journalists and various TV channels #WengerOut during the game.

Enjoy a few weeks off.

Up the Arsenal

Ps: Danny – no need to dive mate

Keenos