Transfer deadline day used to be an experience, almost a sport in itself. But yesterday it died – further highlighting how Sky Sports News is going down the pan.
It used to be great.
An overly excited Jim White next to a calm and composed Natalie Sawyer. Reports outside grounds surrounded by fans. Even if nothing was happening it felt like something was.
And then yesterday it was as dishwater, and almost became a box ticking exercise.
Sky had decided to remove everything that was great about transfer deadline and replace it their fake ITK journalists pretending to take phone calls, reading texts from “agents” and YouTubers sharing their “expert” opinion. Add in a splattering of footballers who achieved nothing and clearly just their for their £500 pay day and you end up with the disaster of a show we saw yesterday.
The two fellas that do the transfer round up. It was just cringeworthy the way they pretended that agents were contacting them whilst live on air.
We had Leanne Sanderson talking about her time in Italy for Juventus where she made just two appearances.
And then the YouTubers.
Sky are clearly trying to appeal to a younger audience by having YouTubers on everything; but how many times do we have to listen to a London based Manchester United talk about Arsenal?
Is there a warehouse of YouTubers somewhere in Chiswick that a Sky presenter just goes down to, picks one out and sticks them on TV? Everyone of them is a Londoner.
The young lady “representing Arsenal” was agreeing with tweets that Arsenal fans were racist just 2 days before. And now she is live on Sky?
Lee Hendrie was no better. What insight does he actually have?
Meanwhile on Twitter they are censoring any criticism by hiding any negative replies to their tweets.
It was just a shit show and what was a great TV event is no more.
The show has eaten itself.
It realised it was popular and became terribly self-aware; attempting to manufacture the incidents that made it popular. A bit like when Big Brother began to hand pick contestants rather than have a dozen random people.
In the end, I am not sure what it was supposed to appeal too.
The younger crowd would have been glued to their phones, getting their breaking news off Twitter whilst the older crowd would have soon turned off – or over to BBC5 Live.
No insight, no breaking stories. Just a bunch of people using a national TV show to promote themselves and increase their online following.
Sky Sports News. The End.