Tag Archives: She Wore

Arsene Wenger to become face of Uber

It has been announced that Arsene Wenger is set to become the new face of taxi giant Uber in their upcoming global advertising campaign.

In the past, Wenger has shied away from lucrative personal endorsement deals, preferring to toe the Arsenal company line and only advertising Arsenal partners. This is the first time Wenger has broken ranks and put his name to an external product.

Wenger has agreed a £1,000,000 12 month contract with Uber, where he is expected to appear in a series of global adverts, showing him arriving to stadia around the world via an Uber taxi, as well as an ambush marketing campaign which will see him arrive and leave the Arsenal training ground via an Uber taxi on transfer deadline day in front of Sky News camera’s.

In a statement, Arsene Wenger has said “I am delighted to have agreed to become the face of Uber. I feel Uber and I share core values and look forward to helping them build the brand for the future.”

Uber Europe spokeswoman Dia da Mentira announced “We are delighted to announce this partnership. Arsene Wenger is a man of great integrity and we could not think of anybody better to become the face of Uber. Uber’s core values of honesty, reliability and cost saving are shared by Mr Wenger. We look forward to working with him over the next 12 months and potential beyond.”

Wenger is set to start the worldwide promotional tour this summer.

After completing his Euro 2016 commitments for French TV, he will take film adverts in London, Paris, Berlin and Rome before 2 cities in Australia. He will then rejoin with the Arsenal squad in America and will be promoting Uber in San Jose, Los Angeles and New York before heading back to London for the start of the football season.

Uber are also currently in talks to become Arsenal’s Official Transportation Partner, but the deal is on hold until Arsenal qualify for next seasons Champions League.

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How will Arsenal’s squad look for 2016/17

I have been in a fairly reflective mood over the last two weeks. With it being an international break, there has not been much to talk about on Twitter, bar the usual attention seekers, and those that seem to be unable to accept that both Wenger and Graham are Arsenal legends. As a side note, you can say you love Graham & love Wenger, you don’t have to like one or the other.

Anyway, with a European tournament being so close, like many, I have spent hours at work writing down my England squad for Euro 2016. The natural progression for this was to start thinking of what I think the Arsenal squad should look like for next year.

Obviously it is a pointless task, as what Wenger thinks we need an what the rest of the world thinks we need always seem to be a distance apart, but I thought I would share my thoughts with you.

Goalkeepers

Cech / Ospina / Macey

Petr Cech is undisputed number one.

David Ospina, whilst he has his critics, is the best number 2 in the country. He might come to the decision that he wants to leave to play regular first team football elsewhere, we cross that bridge when it comes.

With squad limits, you want a 3rd choice keeper – who is unlikely to play a game – to not take up a squad place. In Matt Macey fulfils that criteria. He will replace on loan Emiliano Martinez as the 3rd choice stopper, with Martinez either being sold, or replacing David Ospina as second choice.

Wojciech Szczesny will likely continue his rehabilitation abroad. The Pole is still just 26 so has 10 years ahead of him as a goal keeper, and could comfortably return at some point as back up to Cech, or even to compete with Cech, as long as his ongoing attitude problems have been adjusted. He was recently dropped again for smoking after Roma lost 6-1 to Barcelona in the Champions League. Another season on loan will give Arsenal some thinking time.

Defenders

Bellerin / Jenkinson

Koscielny / + 1 / Gabriel / Mertesacker

Monreal / Gibbs

Arsenal look well set at right back. Hector Bellerin is someone who has made that position his own, and will go on to be one of the worlds best. He could be Arsenal’s right back for a decade or more. In Carl Jenkinson, we have someone who has shown on loan at West Ham that he is Premier League quality. Maybe not good enough to be first choice, but he has Arsenal DNA and would surely be happy sitting on the bench for the club he loves.

The centre of defence has been a worry for much of the season. Per Mertesacker and Laurent Koscielny is our best partnership, but there has been a constant nagging feeling for some time that Mertesacker is not quite up to scratch. The fact we have chopped and changed the centre pairing so often this season dependant on the opponents shows we need to make a decision, and get a settled back 4.

The general consensus on Gabriel that, like Mertesacker, he is not a long term partner for Koscielny. Good player, but too similar is my feeling. Both are aggressive and enjoy attacking the ball. You need a partnership, and there’s has failed to materialise.

What that results in is we need a new first choice centre back. A partner for Koscielny. That would then move Gabriel to being Koscielny’s understudy for when he gets his usual half dozen minor injuries a season, and Mertesacker being the understudy for the new centre back.

As for Calum Chambers. He has struggled to get game time this season and I wonder whether we are wasting his talent. He has played right back, centre back and centre midfield this season. 38 games on loan in the Premier League playing centre back next year will show to the club if he is good enough to be invested in for the long term.

At left back, it is as you were lads. Kieran Gibbs and Nacho Monreal fighting it out for 1 position as equals. I would not mind seeing Arsenal sign Leicester City’s Ben Chilwell in the summer. He is young and talented. But, like with Chambers, sitting on the bench for 12 months would not see him develop. Sign him, loan him out and next year, and then 2017 he replaces either Monreal or, more likely, Gibbs with the view of challenging for first team football.

Central Midfield

Coquelin / + 1

Cazorla / Ramsey / Wilshere

Ozil

Francis Coquelin has been key at the back, but we are clearly one short. There has been talk about Granit Xhaka. It has been clear for so long that we need another enforcer. Ideally someone who can play a duel role. Tackle and pass.

Coquelin can’t pass, the rest (Cazorla, Ramsey, Wilshere) are not great at the defensive side of the game. If we can get someone in who can do both, it would give us a lot of options. Even if he can not defend as good as Coquelin, or pass as good as Cazorla, as long as he can do the reverses better, he would be an asset.

That would enable us to play Coquelin plus him against the better sides, giving us a better defensive wall whilst not going full defensive. Or play the new guy plus one of the 3 passers against the lesser teams when we do not need a fully defensive player.

Cazorla, Ramsey & Wilshere should all be kept, for now. They all provide something to the side, and something different. And with all 3’s recent injury records, you do need to keep them all around.

Wilshere is one to keep an eye on. For me, next season is his last chance at Arsenal. He will be 25 during next season. Another year spent majority on the side lines and we are getting into Diaby territory where people are saying “if he gets fit he is a player” but he never gets fit.

Mesut Ozil is our lone Number 10 but I do not feel we need to have back up for him, with Wilshere, Ramsey & Cazorla all able to play that role.

Alex Iwobi should be loaned to a Premier League side. Rosicky, Flamini and Arteta told thanks and goodbye.

Wings

+1 / Campbell / Gnabry

Sanchez / Oxlade-Chamberlain

No need to speak about Alexis Sanchez. He is a class act.

Joel Campbell has proved this season he is worth keeping around. Whilst I do not think he is quite good enough to make an impact at the highest level on a regular basis, he is a good squad player. And someone who would be useful coming off the bench to provide a different direction – a left footer playing on the right.

With a sad heart, it is time to say goodbye to Theo Walcott. I would not be too upset if both Walcott and Oxlade-Chamberlain left, but it is important that we do not let too many go. Therefore, the Ox for me get’s a last chance. Next season. To show that he can stay fit and contribute.

As for Walcott. He is deteriorating at a rapid rate. The latest injury seems to have knocked off a bit of speed from his legs, and a lot of confidence. Cash in whilst we can.

As for Serge Gnabry, the way he has been treated by Tony Pullis is nothing short of disgraceful. Pullis has a habit of signing attacking players, then not playing them. It is pointless. The loan deal in hindsight is baffling. He will be 21 in the summer, so perhaps too old for another year on loan in the hope he gets game time. The man who looked so good as a 17 year old a few years back will now have to prove his place in the squad whilst being within the squad. I would certainly give him another year.

What that then leaves us is to find a Sanchez on the right. A marquee signing. A Griezmann. A Reus. There are plenty others out there. An alternative could be Danny Welbeck. Depending on what we sign up top, having Welbeck outwide drifting in the same way he does for England could be an option. Especially if we get a striker like Daniel Sturridge who will also drift out wide. There will be plenty of space. I would prefer we signed someone though.

Strikers

+1 / Giroud / Welbeck

How long have we needed a new striker for? Years. That’s the answer. Absolute years. Whilst Olivier Grioud and Danny Welbeck are good options, that is what they are, options behind a first choice striker.

Giroud is a great plan B. Welbeck is a good option. But neither are going to get you 20+ league goals. We need someone. And that is all I have to say on the matter.

So how would I like to see the make up of Arsenal’s squad going into 2016/17? Well…Untitled

Thoughts?

Keenos

(Disclaimer: If you are going to comment “where is Jeff, Hayden, Crowley” or any other player, they are not first team squad members, so do not need to be thought about for next year)
Note: I forgot Elneny. He go’s in with Wilshere and Ramsey, possibly moving Cazorla forward to provide competition for Ozil once more.

Another Letter to Arsene Wenger

Arsene Wenger. It is time to shut up.

Over the years, you have had the backing of the majority, including myself. You now have the backing of the minority. And the more you continue to have a go at the fans, the fans that have, in the many, backed you through star players leaving & trophyless years, the less there will be willing to stand with you.

Recent comments made in the media as recently as Monday highlight a delusion. A view point held that is a long way from the truth. A delusion which shows that you do not understand the frustrations within the fan base.

“I think after the Tottenham game where we played a very good game with 10 men against 11 and came back to 2-2, I couldn’t understand why – at the moment when you need everyone behind the team – we had to hit that storm. From the media, OK. From our fans? It is a bit more difficult to take.”

Yes, we drew 2-2 with Tottenham, after being down 10 men. It was an OK result. Not the brilliant result you might make it out to be. As we should have won had we kept 11 men on the field. But it was an OK result.

The lack of understanding as to why the fans are turning on mass is what worries. It has nothing to do with the Tottenham result.

Look at the 4 results previous to the Tottenham result…

  • Losing at home to a Swansea team which was missing half it’s first 11.
  • Failing to beat the worst Manchester United side in 3 decades
  • Barcelona at home
  • Drawing with a Hull City B team in the Cup

And the apathy began growing long before that run of 1 draw and 3 defeats.

Look at our form in all competitions between topping the table after victory against Newcastle and that draw against Spurs nearly 2 months to the day later.

WDDLWDWWDLLLD

If you believe that after that set of results, which saw us go from favourites to out of the running in the league, gives fans no right to get on your back, to question you, then you are deluded. 4 wins in 13.

And after the Spurs game, despite the fans backing the boys, things did not exactly improve.

Out of the FA Cup against Watford
Out the Champions League against Barcelona

And here is the frustrating thing Mr Wenger. Despite this form, the fans still turned up, still behind the team for 90 minutes.

Despite Hull being a midweek game, arranged at short notice, thousands travelled.

5,000 went to Barcelona. Despite being 2-0 down from the first leg. And stood in the cold, wind and rain for 90 minutes. Backing the team. Doing us proud.

At Everton, for 90 minutes, the sell out away crowd – and we always sell out, not matter what – backed the side for the 90 minutes. It was only in injury time, with the game won, did the tide turn. And we did not get on the players, or even your, back. It was aimed at Silent Stan. And at the final whistle, as we always do, the players got cheered off the pitch.

Arsene, you moan that we are not behind the team. Well I do not know what you are hearing are watching, but it is clear, we are behind the team. The sell out away crowds show that. We do back the team. It is you, and the board we no longer back.

If you honestly think we are not behind the team. If you do not think results this year gives fans the right to throw the odd dissenting voice your way, then you are clearly losing it.

Shut up and get on with your job. Which is winning football games.

You once said that you would listen to the fans. That if the fans wanted you gone, you would go. But now the fans are finding their voice, calling for you to go, you ignore it. You deride it. You say we should not have a voice.

It is time to walk Arsene. Leave a legacy of greatness. Not bitterness.

The loyal Arsenal fanbase deserves better.

Keenos