A week is a long time in Twitter.
This time last week was April 1st. April Fools.
We decided to have a little fun a produced this blog about Arsene Wenger becoming the new face of Uber.
It was published on April 1st, and the spokesman for Uber Europe was Dia da Mentira – Portuguese for April Fool’s Day.
The joke did not really take off. Just a few hits. Not loads. And only a few on Twitter and Facebook were caught by it.
Roll forward 7 days, and it has become the most read blog on the site this week. It seems that the London Black Cab trade has come across the article belatedly and, not noticing the date published have forwarded it on to friends, family and fellow cabbies. And the outrage is hilarious.
Wenger and Uber was an April Fool. It was not true.
I am already looking forward to next years.