And so we laughed and mocked.
As Spurs released the season ticket prices for their new ground yesterday, it became apparent very quickly. They were charging the highest prices in Europe.
For a long time, Arsenal has been hammered in the press for exactly same thing. Even though BBC’s Price of Football study always ignored that Arsenal fans get 26
games for their season ticket rather than other clubs 19.
Here were Spurs announcing that their cheapest season ticket in their new ground would work out to £41 a ticket. Arsenal’s pre-Europa League discount is still under £40 a game.
And as football fans will always do, we Arsenal fans mocked out rivals. Even if we always we moan that local fans are being priced out the game. And regardless as to what Tottenham’s pricing strategy could mean for Arsenal.
The issue is that Arsenal, Chelsea and other clubs will be keeping an eye on Spurs.
Here you have a club who have won 2 League Cups in nearly 30 years. Have not won a league title in nearly 70 years. Charging the highest prices in Europe.
If they sell out, and I am sure they will, it will get the nose twitching of Ivan Gazidis. He will think to himself “are Arsenal charging too low”. Of course, that is absolute bollocks. But football is a business these days. If one supermarket puts up their price of a pint of milk, and sales don’t drop, others will follow suit.
Arsenal would generate an additional £5-10m by marching Spurs’ pricing plan. They could generate even more if thought to themselves “we are bigger and better than Tottenham; we should charge more”.
So whilst in the short term, we might laugh and mock Spurs for their clubs new shown greed, in the long term it will just push prices up for us all.