Tag Archives: Arsenal FC

The Arsenal and Me – Michael’s Story

One day I was introduced to Arsenal by default. That day was way back in the sixties, the exact date is a blur (well it was the 60’s man!) and despite attempts to find my Holy Grail date, I have failed. Someone out there, will have the patience to advise me, I have no doubts about that?

At the time I was living in Margate, pre cheap Spanish holidays it was a great (fab even) place to grow up with hoards of teenage girls arriving every two weeks through the summer. We hardly spoke to local girls from June to September and they afforded us the same disdain, preferring the Cockney mod geezers, and trendy Brummies’ for their flirtation. Come another barren winter we reinstated our mutual lust, and hooked up for winter.

The other teen obsession was the local football club, Margate FC, the ‘Gate’ as they were known. Average home crowds c. 1500 in those days. We became a big team in the Kent League and well respected giant killers in the FA Cup. The highlight was beating Bournemouth 3-0 away, when they were top of the Third Division South, and unbeaten that season.

The day I met The Arsenal was another hopeful trip to Torquay in the FA Cup. In those halcyon days, British Railways laid on Soccer Specials and it was a bitterly cold morning as 2000 of us, yes, more than an average home gate, crowded onto platform 3 at Margate’s beautiful railway station. Some chancers, with just Platform Tickets, a bizarre system, which allowed people onto the platforms, to apparently greet friends arriving. Of course the opportunity to’ jump the train’ was too much for some. More truthfully, it was a plan.

The wearing of scarves a pre requisite but more importantly you had to, I mean, had to have a rattle, painted or covered in tape in your teams’ colours. The other ‘FA Cup only item’ which appeared on such days, was bells, large noisy bells, they signified it was an FA Cup tie. Oddly they were never used for League games.

One friend, who jumped the train because of lack of funds, could neither afford a rattle, or a bell, so he improvised and carried with him a rectangular biscuit tin and a hammer! The noise was incredible. I still remember his name but for the sake of this blog will not divulge same, other than his first name was Fraser. If you tried to gain entry to a match today, carrying a hammer and biscuit tin, they would probably surround you with Policemen in full riot gear.

The train was rocking, beer laden groups of older men, OAP’s recounting past glory dates and swigging from hip flasks full of Scotch, or Brandy. Everyone was as one and the feeling bordered ecstasy to young minds. I will never forget the colours dripping from the overhead baggage racks, the smiles, the unlimited booze and the thoughts of whacking Torquay at their ground. We were young but other fans handed out beers, friendship with the best intentions. We watched snow covered fields as we hurtled through the Kent countryside in the closed auditorium of comradeship.

Suddenly a guard walked through the train announcing the game had been postponed due to snow. The train would be diverted to Victoria station and our tickets would be valid for any train home that day, all except Fraser, and the others holding Margate Station Platform Tickets.

Someone looked up the days fixtures in London and the preferred game was Arsenal v Sheffield Wednesday at Highbury. It was a unanimous decision and we poured off the train, a sea of colour and rattles and bells adding the Cup fever atmosphere. Fraser had his biscuit tin up high, driving a ‘beat’ and we marched on the ticket check man. He shrewdly stood aside and waived us all through, much to the delight of those without tickets.

We roamed the West End for a while, heading into Soho for a glimpse of the famed sex shops, which were all closed. Finally we arrived at the Arsenal and after a short wait for the turnstile man we charged onto the North Bank. I have avoided telling you the home colours we wore, because it adds to story, and the imminent danger we put ourselves in. Margate played in Blue and White, the same as Sheffield Wednesday. Here we were, piling into the home terrace covered in blue and white scarves, hats and rattles. Bells chiming and Fraser still bashing crap out of his biscuit tin with the angry hammer.

We were not universally welcomed, is a gracious description of the North Bank hierarchy’s shock. We soon made friends; our accents lacked the foreign tenor expected from Owls fans. It was a touch and go moment as the North Bank filled and the word had to get round, we were friend, not foe. Must have seemed odd to the Wednesday fans camped in their section, as clouds of blue exploded in the North Bank their decision not to come and help us remains a mystery to this day. We probably became legend in Sheffield pubs as their fans spoke in awe of the mob who invaded the North Bank!

Again my memory fails me but I am sure the score was 2-1 (someone help here please) and we said our goodbyes to our new North Bank friends. Outside it was different, ‘quick run’ was a sensible action as we became a target from other AFC fans, enveloped in blue and white. Fraser’s hammer was no deterrent, so we legged it.

It made no difference. From that wonderful day I became a Gooner, as did many of the ‘Gate’ fans.
Thank you, North Bank 1960’s. Now there’s a rare tribute.

Michael

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Arsenal commercial partners up to 15 in 2013

For a long time, Manchester United have been held up as the best example of a club bringing in revenue from commercial deals. The club has 34 (at last count) deals with companies which generated £153m for the 12 months leading to June 2013. That was 43% of their total revenue, higher than their television and match-day earnings, which are worth £102m and £109m respectively.

Arsenal have always lacked not only Manchester United, but the rest of Europe when it comes to commercial deals. As our good friend LordHillWood blogged, the Arsenal board ‘dropped the ball‘ when it has come to commercial deals over the last 10 years, as they focused firstly on financing the stadium, and then paying it off. LordHillWood estimates the club has lost:

“20 million for the first half of those 8 years and 35 million for the second half, with 45 in the last year means Arsenal’s boards indifference and possible ignorance through their outdated culture cost the club a fortune.”

A conservative estimate that the club has thrown away £230million in potential commercial deals.

There is however, a bright light at the end of the tunnel. In August 2009, Arsenal hired Tom Fox as Chief Commercial Officer, he had previously work for PepsiCo and Nike as SVP Sports Marketing and Director Asia Pacific/US Sports Marketing respectively.

Whilst he had little effect in his 1st few years – it is unclear whether this was due to him having a different remit, or just not able to win a deal – over 2013, there has been a lot to shout about.

We all know about the new deals with the Emirates (renewed in 2012) and the new Puma kit deal (agreed in 2013 for £30m a year) but since Tom Fox has been with the club, we have seen us sign 13 deals in a 2 year period. Of which 9 are in 2013. Here is a full list of Arsenal’s Commercial Partners:

  • Emirates – 2004 (Renewed 2012)
  • Indest – 2011
  • Carlsberg – 2011
  • Citroen – 2011
  • Airtel – 2012
  • Puma – 2013
  • Gatorade – 2013
  • Bodog – 2013
  • BT Sport – 2013
  • Imperial Bank – 2013
  • India on Track – 2013
  • MBNA – 2013
  • Paddy Power – 2013
  • Sterling Bank – 2013
  • Telkomsel – 2013

The value of these deals is not known. There tend to be 3 types of commercial deals set up by the club:

  1. Sponsorship: A company (eg Emirates or Citroen) paying to have its name on something
  2. Commission: A company (eg Banks or bookmakers) agreeing to ‘brand’ an item, such as a credit card to increase that items popularity, with the club receiving a commission on all sales
  3. Provider: A company (eg Drinks providers or network providers) agreeing to provide a service which benefits Arsenal, such as providing the players energy drinks, or being the preferred beer supplier, where Arsenal get something out of it, but also get a bit of commission on sales

It is likely some are for very little money, but more the provision of services, such as the Gatorade one (rumours are we get around £250,000 flat fee, a percentage of sales and do not pay for the players drinks). We will only know the true value of the entire package once the accounts for 2013/14 come out which should show a huge increase in commercial activity.

With 10 deals in 2013 (including the Puma one) hopefully Tom Fox and his team can replicate this in 2014 and we can see the commercial gap closing between Arsenal and Manchester United. A sponsorship deal for the training ground and training kit is one place where Manchester United received £15m a year which we have currently not tapped. Although there might be clauses in the Puma contract which includes them sponsoring the training kit.

The only question left to ask is where this extra commercial deal will go? Will it halt the rise in ticket prices? Probably not. The fact we have a 3% rise for next season despite TV revenue dramatically increasing means that new commercial money is unlikely to see a freeze, let a lone a reduction, in ticket prices. It is more than likely new monies will go towards closing the £60m wage gap between Arsenal and Manchester City. Buy better players, and making the rich young men at the club rich.

But without fans where would the club be ? and where will it end ? £100+ for a lower tier ticket….

Keenos

 

The Arsenal and Me – Christofer’s story

Being a foreign fan, I didn’t “inherit” my love for the club from my dad or any other relative for that matter like many of the local fans did. My love started with my favourite player at the time, Fredrik Ljungberg, getting picked up by Arsene Wenger in the summer of 98. I was twelve years old and football was my everything. If I wasn’t playing it at my local club I played it with the kids in the neighborhood or alone in my back garden. Besides from the local top club Helsingborgs IF (Henrik Larssons Swedish club) most of the kids I hung out with back then supported Manchester United. I never did though. There was something off about that club, some sort of smugness which made me dislike them. When Ljungberg then was bought by Arsenal I started to take an interest in the club. I was too young to appreciate Limpar’s time at Arsenal but when Ljungberg arrived everything fell into place. When he came on to make his debut against Manure and scored that goal lobbing Schmeichel I was sold.

From that day my club was the Arsenal. Seeing as we didn’t have the proper channels at home I couldn’t really follow the club in any other way than reading the results in the newspaper, hoping the sports newscast would show some highlights from the games.

It wasn’t until I graduated high school and got my first real job (this was in 2005) I could afford to sign up with Canal +, who at that time owned the rights to the Premier League in Sweden. Being able to watch every game the Arsenal played made my love for the club grow bigger and I felt I had to go over to London and watch a game before the move to the Emirates would happen in 06 and our beloved Highbury would be no more.
My dream finally came true when my sister, who worked as an au pair at the time for a family in London, called me and said that for my 20th birthday she had gotten a hold of 2 tickets to see the Arsenal vs West Brom on april 14th 2006. All I had to do was book the flight over and she would fix the rest.

The game itself was an amazing experience for me. The walk to Highbury from the tube with loads of fans singing and the stadium just emerging from out of nowhere. The atmosphere was just sublime and I had never experienced something like that ever before. Having the whole ground singing and making noise and to top the day of my favorite Arsenal player, Dennis Bergkamp sealed the victory with a brilliant free kick making the end result 3-1 to the Arsenal.

From that day I’ve hardly missed a game and even though I’m far away I still feel very close to the club and am very proud of its history and traditions.

Up The Arsenal!

Christofer
Christofer is red member of The Arsenal Football Club and member of Arsenal Sweden. For details on Arsenal Sweden, click here.
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