Another transfer window, and the so called PSR 4 are at it again. Chelsea, Aston Villa, Newcastle and Nottingham forest. All doing these strange little deals with each other, summer after summer.
Whilst fans of some of the clubs look at England’s 6 biggest clubs and cry “cartel”, the PSR 4 have shown time and again over recent windows that they are in bed with each other, overpaying for average players to move money about and satisfy accountants.
Their fans “celebrate” selling and buying players at hugely inflated sums like it is a trophy. But the truth is they have all gone backwards since they begun this game.
At the centre of the PSR 4 is Chelsea. Now without a major trophy in 4 seasons, they have finished 12th, 6th, 4th and 10th since they began playing financial games.
Chelsea are now in a spiral where they need to keep doing these questionable deals to keep the business running. It could all quite quickly collapse around them and in 12-months they could be in serious financial trouble.
Whilst their fans “celebrate” these new players, Chelsea’s business these days basically involves them having to buy players they do not really want to sign and selling players they do not really want to sell. Each transfer window, they buy and sell more, giving those fans a new signing endorphin hit. But every summer their squad, their team, gets worse.
Aston Villa fans are amongst the biggest cry babies in football. Their owners have refused to invest in the infrastructure of the club, which would have led to increasing revenues. Instead, they opted to overspend on wages which left them close to spending more on players salaries than they generated in income. Whilst their fans cried that “our owners can not invest what they want”, they failed to recognise that their owners have no interest in investing. If they did, stadium enhancements (which sit outside financial rules) would have already happened.
If have lost count how many dodgy deals Villa have done. And selling Morgan Rogers and gaining Alejandro Garnacho and Nicolas Jackson sums them up.
They basically sold a player they did not went to sell, for a higher fee than they would have likely accepted. Fair enough. But to make the deal happen they have signed two players they do not really want. And the result will be they have also overspent, and their fans will be crying about how it is all unfair. It is their owners choice the route they went down when spending money.
Aston Villa may have seen some success, and risen to 4th in the league, but their financial dealings is now catching up on them. They have lost 4 key players this summer in Rogers, Ezri Konsa, Youri Tielemans and Lucas Digne. Emi Martinez and Ollie Watkins could also be out of the door. Their slide down the table is inevitable and these silly little deals with Chelsea, etc will not save them
As for Newcastle fans, they are only slightly less annoying that Villa fans.
They cry about “having to sell Eliot Anderson due to PSR”, but ignore that around the same time they recruited Joe Willock, Bruno Guimaraes and Sandro Tonali. Maybe they should have developed their own rather than trying to just buy their way to the top.
The Newcastle project peaked in 2024/25 when they won the League Cup and finished 5th. Last season they slide to 12th and this year it looks no better. Whilst their fans celebrate “getting one over the Premier League” by being involved in PSR 4 deals, their squad continues to get weaker.
Finally Nottingham Forest. Just signed Liam Delap for huge money. I would not be surprised if Morgan Gibbs White now goes the other way. From 7th to 16th, I now have money on them to go down this season. Each time they did one of these questionable deals, they sold better players and recruited worse – just like all of the PSR 4.
Whilst fans of Chelsea, Villa, Newcastle and Forest celebrate these deals, it will eventually come to bite them on the arse. They are simply moving debt around, and not resolving their underlying financial issues. This summer, none of them have improved their squads despite huge spending. I think at least one of them will go down. And that is a victory for common sense spending over what these guys are doing.
Compare to the likes of Brighton and Brentford. Well run clubs who are both in Europe this season. You never hear their fans moan about financial unfair play or do these hugely inflated swap deals to increase revenue. They just got on with running good businesses. And they will be a success for it.
What I would say is let the PSR 4 have them transfer window endorphin hit. Ultimately, they are all becoming weaker through this alliance and things will only get worse. Their fans though will keep celebrating their transfer business because it is all about spending big in their heads, not caring who they actually sign.
Keenos
