Tag Archives: Arsenal

Don’t Let Club’s Get Away With Tesco Tactics

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This week a BBC study revealed that football ticket prices among 164 clubs in the top 10 divisions have fallen by 2.4% over the past year. The sports minister Hugh Robertson welcomed the study as ‘good news’.

So is this finding something to celebrate? No, let’s get real – even a price reduction of 20% would be nowhere near satisfactory bringing back football as a game affordable for everyone and offering value for money. Malcolm X once said “If you get stabbed with a nine inch knife, and you pull that knife out by six inches, you should be wary of celebrating your progress.”

A 2.4% reduction in football ticket doesn’t even pull the knife out by an inch.

I’m an Arsenal supporter who stopped going after twenty years of being regular, because prices rose to a point that I couldn’t justify paying. It’s not just home games where fans of a club like Arsenal are hit hard. For every away game they’ll be charged grade A prices and expected to fork out somewhere in the region of £50; normally for games against teams who are categorised grade B or C when they travel to Arsenal. For away fans like these there has certainly been no 2.4% decrease in price, quite the opposite. But even if there was, big deal – you wouldn’t even be able to buy a pie in the stadium with the ‘saving’.

It’s vital to have a sense of history when discussing the issue of ticket pricing, in order to be aware of just how hard fans have been hit in the past twenty years. I’m not picking on Arsenal here because most clubs are guilty, but as they’re my team I’m 100% familiar with the rise in pricing so will use us as an example. In 1986 a seat in the East Stand Lower at Highbury for any game was £4.50 along with the option of standing in the terraces for around £3. In the space of just twenty years, that same seat went up to £39, which was way above the average growth in wages during that time, which did not even triple. In 1995 you could still get in to any game at Highbury for £10. From £3 to stand at any game in 1986, to £63 for the cheapest ticket at a grade A game is a breathtaking change and one that comes with massive consequences to maintaining a traditional fan base and atmosphere.

Reduction in football ticket pricing will typically be in line with the supermarket tactic of perceived cost reduction. In other words, hike up prices – then put them back down by a fraction and pretend the customer is making a saving. A perceived or flimsy price reduction is something we should be very wary of, and the FSF’s ‘Twenty is Plenty’ campaign should be used as a benchmark for fairness in ticket pricing. Twenty is most certainly plenty, especially when you consider the millions that Premier League clubs generate from television, advertising and merchandise. The team in the Premier League who finishes bottom will still be £60 million better off than they would have been a year earlier in the same position. Spin and false perception are simply not satisfactory and fans need to demand significant pricing reductions in order to see a return to the ‘People’s Game’.

Fan power is a weapon that is underestimated. This summer I attended a meeting with four other football fans in the offices of the Premier League, where we discussed ticket pricing with Richard Scudamore. Outside the building 300 angry fans from clubs all over the country were protesting and making their voices heard inside the building. From what I could see, the officials inside were a bit shaken up by what was going on outside in the street. They do not want any bad publicity to harm their corporate friendly product. Can you imagine if the percentage of protesting fans outside rose by the same figure as ticket pricing has in the last 20 years? If that were the case then the thousands of fans would really give the chaps in the Premier League offices something to worry about.

Matthew Bazell

Matthew Bazell is the author of Theatre of Silence: The Lost Soul of Football

TOS

The Arsenal and Me – Michael’s Story

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Just over a week ago, Arsenal signed Musut Özil and several hours before that ‘we beat the scum 1-0’ (Has a nice ring that, wonder if it can be made into a song?). I’m here at work on a warm Wednesday afternoon, just 48 hours after the signing, still glowing from an Arsenal double joy and reading the She Wore ‘Arsenal & Me’ blogs thinking ”I could have a bit of this blogging malarkey”. So here goes…

Do you really need to hear about my past credentials? I guess not, but it seems the standard. 

I grew in up Islington, born in ’79. My dad was the youngest of 8 children that grew up off Liverpool Road, Islington. He and his brother closest in age (my Uncle) used to frequent Highbury as children during the 1960’s mainly to watch the Liverpool’s, United’s & West Ham’s of the day. The latter my dad went on to later support and became a regular over Upton Park for many years. My uncle on the other hand was taken in by the Arsenal faithful and not looked back since.

So I could have been a Hammer but my dad did not force supporting them onto me…not even subliminally. (I tried to do the same for my children, not influencing them, but I just couldn’t do it. We have 2 more Gunners to the ranks!).

Thankfully I grew up a Gooner like my Uncle & the majority of the family.

An uncle on my mother’s side of the family took me too my first game – Arsenal vs Leicester 20th April 1987. It was towards the end of the season but I remember a lot of hype which centred upon on an Arsenal striker which had been bought earlier in that season but returned back to Leicester on loan. That striker was Alan Smith and it was a chance for us to see him up close. Arsenal won 4-1.

The season after that I slowly started to be a regular on the Clockend, aged 8 propped up against the terrace rails standing on my little red stall allowing me to see the game!
Did I pass the supporters test? Fuck it! Doesn’t matter in any case this will help as a back story to my ‘Me & my Arsenal story’.

“Marwood, Brian Marwood. Brian Marwood on the wing…..and in Goal?!” 

At the start of the famous 1989 season my dad put my name down to be an Arsenal mascot. Luckily my name was picked out of the hat and I was chosen. On the 1st October 1989 Tony Adams & I proudly lead the Arsenal team out onto the pitch. The fixture wasn’t at Highbury but instead at Upon Park against my dad’s West Ham. What mixed emotions my dad must have had.

In the summer before being mascot I got my first (full) kit for my birthday – The 1989 yellow & blue Adidas away top.

My mum did that thing that most mothers which is to write their child’s name on the inside of all their clothes. Fine, except she did it to my Arsenal socks and of course with all football socks you roll the tops down. So there I am at 10 years of age leading out the famous Arsenal Football Club with Big ‘Tone’ holding my hand yet as I look down to my feet staring back at me was my full name written on the outside of my socks! Pillock!

Half an hour or so before my mascot duties really started I was asked if I wanted to join the Junior Hammers boys & Girls out on the pitch. As much as I was bricking at that time it I accepted and shortly stepped out onto the pitch together with these other children in their West Ham tracksuits. We did several laps of the pitch as they advertised their Junior Hammer scheme holding a large ‘Join the Junior Hammers’ banner. As I approached what is now the Bobby Moore Stand, a chant started from the away end. Originally I didn’t catch it. One of the Junior Hammers turned to me and asked.

“Why didn’t you wave?” 
“Why? What did they sing? I didn’t hear it.” I replied

One lap later we got around to the travelling Gooner’s again but this time much louder and clearer to me I heard.

“Mascot! Gis’ a wave! Mascot! Mascot! Gis’ a wave!” Of course I waved which was matched by a gracious cheer. This carried on for each lap.

Forward on and Big Tone & I (with the name on my socks!) emerged from the tunnel & led the Arsenal team out onto the pitch. We applauded the entire crowd in the centre circle as is the Arsenal tradition for thanking the paying fans for attending and off I went to take pot shots at Johnny Lukic. I’d taken a few shots during the warm-up when all of a sudden Lukic disappeared back towards the tunnel. He’d forgotten his kit bag or towel. I’m now left on my own in the penalty area with an open goal but with no-one to kick to or pass with.

In steps my saviour – Mr Brian Marwood! Now sense would prevail as Marwood is a winger that we’d simply pass to each other. Not for the ‘Pro’ that is Marwood. “Right, I’m in goal lad!”

For what seemed to be the next 5 minutes, Arsenal and soon to be capped England international Brian Marwood is in goal saving shots from a 10 year old child at Upton Park.

Marwood in Goal

AMAZING!

Lukic later returned for a few more shots and Arsenal went on to win the match 4-1.
Thank you Brian for making my day magic!

If you’ve read this far thank you and my sincere apologies as you won’t get those 5 minutes back! If you read it and actually enjoyed it…Wow!

I’ve some more Arsenal related stories such as when I later worked in different roles & departments such as an YTS sports coach, turnstile operator, Box Office & Mail Order but I’ll save them for another time….maybe.

Up the Arsenal!

If you would like to tell your Arsenal story, click here

Are foreign fans clueless?

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Over the years, foreign fans throughout the Premier League have got a raw deal. They have been accused of not being real fans. Not understanding the passion for the game. Not having the same loyalty as English based fans. They have been derided and often, when it comes to a debate via a message board, the common response is ‘Your opinion means nothing as you are not from England.’

Whilst in the past, these points could have been valid, is it still the case that foreign fans of Premier League clubs can still be labeled as clueless, not having loyalty, not being bandwagon jumpers and lacking passion?

When you look at The Arsenal tour of Asia this summer, the atmosphere within the stadiums was incredible. Louder than the Emirates during most of the games. And non-stop. Yes, some argued that those same fans would turn up in their Manchester City shirts if it was Manchester City playing, or their Chelsea shirts if Chelsea were playing, but surely these fans would be in the minority. Surely now, with the globalisation of football, a foreign fan should be considered as an equal to their English counterpart?

These days, a lot of foreign fans have not just jumped on the bandwagon of the Premier League. There are genuine fans out there that have supported us since pre-teens, just like many fans in England would have started their proper support of the club around the age of 10. Is a 22 year old Arsenal fans who has supported Arsenal since 10 any different to an English Arsenal fan that has supported since 10?

Yes, they might not get the passion of the stadium, of the match going fan, but having been in a few bars throughout the world where Arsenal have been playing, they are as passionate as the stadium. To label them as anything as passionless is disgraceful. Would you label the Twelve Pins or The George or the Gunners as passionless on a game day?

I follow two people who highlight the passion of fans not in England. The first is @LordHillWood, a ex-pat living in Poland. The stories he tells of the Polish Arsenal fans shows anything but a lack of passion. The way they get to the pub early to ‘decorate’ it. The chucking out of Spurs fans. It shows real passion. Not just from the ex-pats but also from the Polish born fans. The second is @SSGooner, a Malaysian fan. Again, there is no lack of passion. from him when it comes to game day, with each match brilliantly planned.

I also speak to  few Australian fans. They always seem to be awake when Arsenal are playing. Always watching them game. Even if it is 3am in the morning. How about that for commitment? When you see some English-based fans barely even being able to get out of bed for a 12.45 ko, or ducking out on a European game due to a hard day at work or its a little cold, these foreign fans seem to be able to wake up and watch the games, no matter the consequence of sleep deprivation for the next day.

Then we come to the knowledge of the fans. This is somewhere where the foreign fans and English fan are more then equal. In fact, some would argue tha many foreign fans are more knowledgable, as they actually study the game, whilst the Englishman turns up, watch’s the game drunk, then continues to drink.

Two little stories. One is of a friend who went to Ethiopia on a business trip recently. Upon his cab driver discovering he was an Arsenal fan, he was then lectured for half an hour, by the Ethiopian cabbie, on what Arsene Wenger was doing wrong, how he should be sacked, and questioning why we had not signed anyone. From the sounds of it, he was spot on. Had it been a black cab driver in London, nothing would have been mentioned. It was a clear that there was not a knowledge gap.

The second little story is of a friend at the game. Behind him was two American’s discussing the game. Whilst they did use frustrating American terminology, their knowledge was impeccable. Even as far as talking about how Sagna was only playing at centre back in an emergency, that the young lad at right back was Arsenal through and through, and whilst good going forward, was often found out in defence.

They then went on a 10 minute discussion about the bench. Gnarby. Zelalem. Akpom. Had the been talking in cockney accents, it would have been normal. But in their American accents, it just showed to my friend how football was a truly global game.

With Facebook bringing fans together from around the world to discuss games. Twitter providing instant information. All 38 league games being available online. British newspaper’s being available online throughout the world. Add in podcasts and blogs -this blog gets a lot of readers from Scandanvia, there is plenty of information available throughout the world to educate the foreign fans, to whet there appetite.

Are we now in a time when foreign fans can no longer be labelled clueless, but are in fact the footballing intellectual equals of those from England?

Keenos