So on Saturday, Arsenal beat Benfica 5-2. To some, it was a good victory and showed us moving forward. To others, it was “just a friendly”.
Roll on 24 hours and Arsenal lost 2-1 to Sevilla and everyone had done a 180.
Those that called it “just a friendly” were suddenly saying stuff like “shows nothing has changed” whilst those celebrating the victory were tweeting “just a friendly”.
Meanwhile, the majority did not care about either result. They saw both games as “just a friendly” and he Emirates Cup as a chance to take their kids.
But then we have the media. Already rolling out the usual “Arsenal in crisis before the season has begun” narrative.
It made me wonder: just how well have every other side done pre-season?
This was correct as per the final whistle yesterday. Some results may have changed. Others stayed the same.
It highlights everyone is having a very average pre season.
Arsenal destroyed sides in Australia, Man U in America. Chelsea beat Arsenal, then lost to Bayern Munich and AC Milan (they also beat Fulham).
Spurs beat Leyton Orient and PSG, before losing to Man City and Roma.
So can you read too much into pre-season? Probably only if you want too.
Keenos
Follow @KeenosAFC

But at what cost to their relationship with fans?